FAIZATY, N. E.; ISLAMIYAH , M.; SAFIRA, M. A. D.; HIDAYAH, N. FROM AWARENESS TO ADVOCACY: A CUSTOMER PATH 5A ANALYSIS OF MINISO CONSUMERS IN THE MARKETING 4.0 ERA. Assets Journal: Journal of Economic and Business, [S. l.], v. 4, n. 1, p. 90–106, 2025. Disponível em: https://serambi.org/index.php/assets/article/view/2563. Acesso em: 30 jun. 2026.