Faizaty, Nur Elisa, Mar’atul Islamiyah, Mely Amalia Dwi Safira, and Nur Hidayah. 2025. “FROM AWARENESS TO ADVOCACY: A CUSTOMER PATH 5A ANALYSIS OF MINISO CONSUMERS IN THE MARKETING 4.0 ERA”. Assets Journal: Journal of Economic and Business 4 (1):90-106. https://serambi.org/index.php/assets/article/view/2563.