Faizaty NE, Islamiyah M, Safira MAD, Hidayah N. FROM AWARENESS TO ADVOCACY: A CUSTOMER PATH 5A ANALYSIS OF MINISO CONSUMERS IN THE MARKETING 4.0 ERA. assets [Internet]. 2025 Dec. 1 [cited 2026 Jun. 30];4(1):90-106. Available from: https://serambi.org/index.php/assets/article/view/2563