LIANTIFA, M.; LESTARI, A. A.; NISA, V. K.; EFRIDITHA, Q. Beyond the Broadcast: The Mediating Role of Online Customer Reviews in Live Shopping and Purchase Intention . Business and Applied Management Journal, [S. l.], v. 4, n. 3, p. 478–492, 2026. DOI: 10.61987/bamj.v4i3.2602. Disponível em: https://serambi.org/index.php/bamj/article/view/2602. Acesso em: 9 nov. 2026.