Mentoring Creative Content Creation for the School Website to Enhance the Branding of SD Negeri 1 Demung Besuki

Abstract

The advancement of digital technology requires educational institutions, including elementary schools, to have strong branding in order to improve their image and appeal to the public. One effective strategy is through managing a school website with informative and interesting creative content. However, SD Negeri 1 Demung Besuki still experiences obstacles in website development, such as a lack of understanding in creating quality digital content. The purpose of this community service is to provide assistance to teachers and education personnel in creating creative content for school websites in order to strengthen institutional branding. The methods used include training, workshops, and direct assistance with a participatory approach. The stages of the activity consist of needs analysis, preparation of training materials, implementation of content creation (text, images, and videos), and evaluation of the results. The results of the community service show an increase in participants' abilities in managing website content, including article writing techniques, simple graphic design, and optimization of visual media. The impact felt is the increase in interaction between website visitors and the creation of a more modern and professional school image. This activity also encourages collaboration between teachers in producing educational content. Thus, this assistance not only strengthens school branding but also equips teachers with relevant digital skills in the information technology era. Keywords: creative content, school website, branding, mentoring, SD Negeri 1 Demung Besuki.