Assistance in the Management of the Digital Business of Sambal Ikan MSMEs Through the Warung Cashier Application in an Effort to Increase Sales Turnover

Abstract

Assisting in the business management of Micro, Small, and Medium Enterprises (MSMEs) is a crucial effort in increasing the competitiveness and sustainability of their business. One of the innovations in this assistance is through the use of the stall cashier application. The cashier warung application is an application designed to help MSMEs manage their business operations more efficiently and effectively.

This study aims to evaluate the use of the stall cashier application for the management of the fish sambel MSME business in increasing its sales turnover. MSMEs often face challenges in stock management, transaction recording, and accurate financial reporting. The approach used in this study is a case study on fish sambel MSMEs in Paiton Village. During a period of six months, business actors are given training and assistance in the use of the stall cashier application

The results of the study show that the use of the stall cashier application application has several significant benefits for MSMEs. First, this application makes it easier to record and report financially, so that MSME actors can better monitor their cash flow and business performance. Second, the inventory management features in the stall cashier application help MSMEs in managing the stock of goods and raw materials in a more organized manner, so that they can reduce the risk of shortage or excess stock. Third, this application provides a digital marketing module that allows MSMEs to expand their market reach through various online platforms.

The results of the study show that this application plays a significant role in facilitating the process of recording transactions, stock management, and preparing financial statements. Improved operational efficiency and data accuracy contribute directly to increased sales turnover. In addition, business actors feel more helped in managing their business as a whole, because the warung cashier application provides easy access to real-time and structured information. The conclusion of this study is that the use of digital technology such as the stall cashier application is able to improve the business performance of MSMEs, especially in the aspect of more efficient management and increased sales turnover. The implementation of this technology has a significant positive impact on business growth and competitiveness in the market