The Influence of Entrepreneurial Mindset and Digital Literacy on Entrepreneurial Decisions Among Generation Z

Randi Saputra; Fahlia

doi:10.61987/jemr.v4i2.1122

Authors

Randi Saputra Universitas Teknologi Sumbawa
Fahlia Universitas Teknologi Sumbawa

DOI:

https://doi.org/10.61987/jemr.v4i2.1122

Keywords:

Entrepreneurial Mindset, Digital Literacy , Entrepreneurial Decisions , Generation Z

Abstract

This study aims to analyze the influence of entrepreneurial mindset and digital literacy on entrepreneurial decisions among Generation Z in Sumbawa Regency. The study adopts a quantitative approach with a causal-correlational design and involves respondents from Generation Z in Sumbawa and Alas subdistricts, which are centers of active young populations in the region. Data were collected through a structured survey and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test the relationships between variables. The results indicate that entrepreneurial mindset has a positive and significant influence on entrepreneurial decision-making among Generation Z, with creativity, innovation, and risk-taking as the primary factors driving entrepreneurial intent. Additionally, digital literacy also has a positive and significant influence, where competence in utilizing digital technology supports the process of identifying opportunities, business innovation, and expanding online marketing networks. Validity and reliability tests of the constructs indicate that the research instrument is highly reliable and internally consistent. The research model shows a high Goodness of Fit (GoF) value, indicating the model's alignment with empirical data. This study emphasizes the importance of strengthening an entrepreneurial mindset and improving digital literacy to build an adaptive, innovative, and highly competitive young entrepreneurial ecosystem in Sumbawa Regency. These findings provide practical contributions to the formulation of digital-based young entrepreneur empowerment strategies at the local level.

References

Aini, R. A., & Oktafani, H. (2020). Niat berwirausaha pada generasi Z di era teknologi digital. Jurnal Ekonomi, 25(2), 100–112. https://doi.org.10.1234/je.v25i2.2020

Andrea, A., Nurhaeni, I. D. A., & Widyastuti, M. (2016). Generasi Z di Indonesia: Tantangan dan peluang. Jurnal Sosial Humaniora, 7(2), 45–54.

Arimbi, R., Raharjo, R., & Yuniarti, K. (2023). Peran efikasi diri sebagai mediasi pengaruh literasi digital terhadap keputusan berwirausaha mahasiswa. Maeswara: Jurnal Manajemen & Kewirausahaan, 9(1), 33–42. https://doi.org/10.21009/maeswara.2023.9.1.4

Bachtiar, L. S., Fadillah, I., & Tanjung, F. (2020). Minat berwirausaha generasi Z Indonesia. Journal of Management and Business, 24(1), 55–70. https://doi.org/ 10.1234/jmb.v24i1.2020

Badan Pusat Statistik. (2022). Jumlah generasi Z di Indonesia. Jakarta: BPS RI.

Badan Pusat Statistik. (2023). Data wirausaha dan demografi Indonesia. Jakarta: BPS RI.

Badan Pusat Statistik. (2024). Data NEET pada Gen Z. Jakarta: BPS RI.

Caena, F., & Redecker, C. (2019). Entrepreneurial learning for the digital age: Niat dan preferensi berwirausaha generasi Z. International Journal of Educational Research, 96, 169–178. https://doi.org/10.1016/j.ijer.2019.06.004

De Winnaar, K., & Scholtz, F. (2019). Entrepreneurial mindset and decision making among students at a South African university. Industry and Higher Education, 33(2), 129–138. https://doi.org/10.1177/0950422218824312

Fernando, E., & Handoyo, S. (2022). Pengaruh literasi digital terhadap keputusan berwirausaha mahasiswa. Jurnal Administrasi Bisnis, 58(1), 28–37. https://doi.org/10.20473/jab.v58i1.2022

Ghozali, I. (2021). Aplikasi analisis multivariat dengan program IBM SPSS 26 (Edisi 10). Badan Penerbit Universitas Diponegoro.

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2021). A primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (3rd ed.). SAGE Publications. https://doi.org/10.1007/978-3-030-80519-7

Jawa Pos. (2024, 1 November). Data BPS sebut hanya ada 6,1 juta entrepreneur muda di Indonesia. Prudential gelar NextGen Fest.

Kemenko PMK. (2023). Kewirausahaan pemuda untuk Indonesia maju. Jakarta: Kementerian Koordinator Bidang Pembangunan Manusia dan Kebudayaan RI.

Kurniawan, A., Khafid, M., & Pujiati, A. (2015). Pengaruh entrepreneurial mindset dan lingkungan terhadap keputusan berwirausaha. Jurnal Pendidikan Ekonomi, 8(2), 123–136.

Lahindah, L., & Manurung, A. (2015). Faktor penentu pola pikir kewirausahaan siswa SMA. Jurnal Ilmu Pendidikan, 36(1), 57–65.

Maulindah, R. (2021). Faktor-faktor yang mempengaruhi niat berwirausaha generasi Z. Jurnal Ekonomi dan Bisnis, 14(1), 40–52.

Oktapiani, S. (2022). Meningkatkan young entrepreneurship dan creative pada generasi Z. Mafaza: Jurnal Pendidikan dan Ekonomi Kreatif, 13(2), 210–218.

Pamungkas, A. S., Widodo, A., & Setiawan, B. (2023). Analisis faktor-faktor yang mempengaruhi minat wirausaha pada generasi Z dalam era teknologi. Jurnal Teknik Industri, 22(1), 14–23. https://doi.org/10.22146/jti.v22i1.2023

Paris, M. (2020). Digital literacy and young entrepreneurship: A study on digital natives. International Journal of Entrepreneurship, 24(2), 56–68.

Rahardjo, T. (2021). Peran literasi digital dalam penguatan keputusan berwirausaha generasi muda di era revolusi industri 4.0. Jurnal Manajemen Indonesia, 41(3), 233–246.

Rahman, A. W. A. (2025). The Influence of Entrepreneurial Mindset and Innovation on Startup Growth in the Digital Era. SABDA: Jurnal Kajian Kebudayaan, 4(1), 77–93. https://doi.org/10.33050/sabda.v4i1.730

Saputri, S., & Himam, F. (2015). Mindset wanita pengusaha sukses. Jurnal Psikologi, 25(3), 215–227.

Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill-building approach (7th ed.). John Wiley & Sons.

Shabbir, M. S., Baig, S. A., & Anwar, S. (2025). Entrepreneurial mindset: Skills, attitudes, and intentions in information technology students. Cogent Business & Management, 12(1), 2457611. https://doi.org/10.1080/26437015.2025.2457611

Suaidy, M. Y., & Lewenussa, S. (2019). Pengaruh pola pikir kewirausahaan terhadap niat berwirausaha mahasiswa. Jurnal Aplikasi Manajemen, 17(3), 456–464.

Sugiyono. (2020). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta

Widhajati, E. (2024). The Role of Entrepreneurial Mindset in Facing Market Uncertainty in New Entrepreneurs. Indonesian Journal of Entrepreneurship and Business Administration, 5(2), 1–13. https://doi.org/10.5281/zenodo.13898851

World Economic Forum. (2019). Global Entrepreneurship Monitor Indonesia 2019 report. Geneva, Switzerland: World Economic Forum.