The Influence of Fear of Missing Out (FOMO) on Impulsive Purchasing Behavior of Premium Bus Company (PO) Tickets Among Bus Enthusiasts

Muhammad Rifqi Habibie; Ira Darmawanti

doi:10.61987/jemr.v5i4.2738

Authors

Muhammad Rifqi Habibie Universitas Negeri Indonesia
Ira Darmawanti Universitas Negeri Surabaya

DOI:

https://doi.org/10.61987/jemr.v5i4.2738

Keywords:

Fear of Missing Out (FoMO), Impulsive Buying Behavior, Premium Bus Services, Consumer Behavior

Abstract

The rapid growth of social media has transformed consumer purchasing behavior by increasing exposure to exclusive experiences and encouraging emotionally driven decision-making. In Indonesia's premium bus transportation sector, intensive digital interactions among members of the Bismania community may stimulate Fear of Missing Out (FoMO), leading to impulsive ticket purchases. This study aimed to examine the effect of FoMO on impulsive purchasing behavior toward premium bus tickets among Bismania members. A quantitative explanatory design was employed using purposive sampling, involving 164 respondents who completed a structured online questionnaire. Data were analyzed using descriptive statistics, validity and reliability tests, assumption testing, and simple linear regression. The results showed that FoMO has a positive and statistically significant effect on impulsive purchasing behavior (β = 1.060, p < 0.001), explaining 50.5% of the variance (R² = 0.505). These findings extend the application of the Stimulus–Organism–Response (S–O–R) theory to premium transportation services and demonstrate that FoMO is an important psychological determinant of impulsive purchasing. Practically, the findings provide guidance for premium bus operators to develop ethical and effective digital marketing strategies.

References

Albouti, A., & Balaji, K. D. (2025). From Technology Adoption to Digital Transformation How Institutional Trust and Digital Readiness Shape HRIS Success in Higher Education. Journal of Logistics, Informatics and Service Science, 12(10), 110–124.

Aldboush, H. H. H., & Ferdous, M. (2023). Building Trust in Fintech: An Analysis of Ethical and Privacy Considerations in the Intersection of Big Data, AI, and Customer Trust. International Journal of Financial Studies, 11(3), 1–18. https://doi.org/10.3390/ijfs11030090

Alfina, Hartini, S., & Mardhiyah, D. (2023). FOMO Related Consumer Behaviour in Marketing Context: A Systematic Literature Review. Cogent Business & Management, 10(3), 2250033. https://doi.org/10.1080/23311975.2023.2250033

Allendifa, A., Nasution, M. D. T. P., & Fadli, F. (2026). Pleasure-Seeking Or Fear-Driven? A Conceptual Examination Of Hedonic Motivation And FOMO As Catalysts Of Impulsive Buying In E-Commerce. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 14(3), 2052–3041.

Argan, M., Altundal, V., & Tokay Argan, M. (2023). What is the Role of FoMO in Individual Investment Behavior? The Relationship Among FoMO, Involvement, Engagement, and Satisfaction. Journal of East-West Business, 29(1), 69–96. https://doi.org/10.1080/10669868.2022.2141941

Barbu Kleitsch, O., & Drămnescu, B. (2025). The Influence of FOMO on Shopping Motivation and Compulsive Buying in Young Adults. Journalism and Media, 6(3), 139. https://doi.org/10.3390/journalmedia6030139

Chen, F., Wang, X., & Gao, Y. (2024). EFL Teachers’ Burnout in Technology Enhanced Instructions Setting: The Role of Personality Traits and Psychological Capital. Acta Psychologica, 249(May), 104461. https://doi.org/10.1016/j.actpsy.2024.104461

Dang, T.-Q., Nguyen, L.-T., & Duc, D. T. V. (2025). Impulsive Bauying and Compulsive Buying in Social Commerce: An Integrated Analysis Using The Cognitive-Affective-Behavior Model and Theory of Consumption Values with PLS-SEM. SAGE Open, 15(2), 21582440251334216. https://doi.org/10.1177/21582440251334215

Du, Y., Deng, K., & Liu, Z. (2026). Consumer and Market Antecedents of Repurchase Intention: Fear of Missing Out and Impulsive Buying as Serial Mediators. Behavioral Sciences, 16(6), 871. https://doi.org/10.3390/bs16060871

Duarte, A., Andrade, J. G., & Dias, P. (2025). Digital Tools and Platforms for Effective and Personalized Learning. In Digital Tools and Platforms for Effective and Personalized Learning. https://doi.org/10.4018/979-8-3373-6013-3

Eandhizhai, P. G., Kavitha, A., Rajaram, Y., Lenin, S., & Priya, E. G. V. (2026). AI-Driven Social Media Marketing and Purchase Intention: The Roles of Brand Trust, Consumer Citizenship Behaviour, and Digital Participation among Generation Z. International Review of Management and Marketing , 16(4), 384–393. https://doi.org/10.32479/irmm.22943

Fadli Hidayat, M. N. (2024). Bridging the Digital Divide: The Role of Public Relations in Enhancing Digital Inclusivity. Proceedings - International Conference on Education and Technology, ICET, 24(3), 59–66. https://doi.org/10.1109/ICET64717.2024.10778472

Farid, M., & Alqodr, R. (2025). Bridging Legal Pluralism Through Community-Based Islamic Education : Enhancing Sharia Literacy on Cryptocurrency and NFTs in Indonesia. Multicultural Islamic Education Review, 03(01), 15–24. https://doi.org/10.23917/mier.v3i1.9912

Gombar, M. (2025). Algorithmic Personalization in Social Media Marketing: Shaping Public Perception and Driving Consumer Behavior. Glovento Journal of Integrated Studies, 1(01), 23–45. https://doi.org/10.63665/gjis.v1.4

Hochreiter, V., Benedetto, C., & Loesch, M. (2022). The Stimulus-Organism-Response (SOR) Paradigm As A Guiding Principle in Environmental Psychology: Comparison of Its Usage in Consumer Behavior and Organizational Culture and Leadership Theory. Global Business Conference 2022 Proceedings, 42.

Hosna, R., Baharun, H., Qusyairi, L. A. H., Mualimin, M., Fauzi, A., & Putri, D. F. (2025). Utilization of Digital Advertising Strategy in Marketing Educational Programs. 2025 11th International Conference on Education and Technology (ICET), 34–39. https://doi.org/10.1109/ICET67257.2025.11290729

Jeong, J., Kim, D., Li, X., Li, Q., Choi, I., & Kim, J. (2022). An Empirical Investigation of Personalized Recommendation and Reward Effect on Customer Behavior: A Stimulus–Organism–Response (SOR) Model Perspective. Sustainability, 14(22), 15369. https://doi.org/10.3390/su142215369

Khoa, B. T., & Phuong, N. D. (2025). FOMO, Livestreaming, and Social Influence: Drivers of Impulse Buying in Social Commerce. 2025 6th International Conference on Data Analytics for Business and Industry (ICDABI), 1–5.https://doi.org/10.1109/ICDABI67967.2025.11547444

Khomairohtusshiyamah, U., Sa’diyah, & Sain, Z. H. (2025). Strategic Management of Inclusive Educational Leadership in Teacher Career Development. Early Childhood Development Gazette, 2(2), 62–71. https://doi.org/10.61987/gazette.v2i2.1468

Kim, W., Lee, D., & Ham, C.-D. (2025). Human vs. Artificial Intelligence: The Role of Agent Knowledge in Consumer Responses to AI Influencers, Moderated by Interactivity and Mediated by Anthropomorphism. Journal of Advertising, 1–21. https://doi.org/10.1080/00913367.2025.2602465

Kirana, S. F. S. S., Bahri, R. S., Hasfinanda, C. A., & Widyastuti, S. K. (2025). The Influence of Marketing Strategies on FoMO and Customer Purchase Intention: In Retail Industries. 2025 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS), 502–507. https://doi.org/10.1109/ICIMCIS68501.2025.11326940

Langseth, I., Jacobsen, D. Y., & Haugsbakken, H. (2023). Correction: The Role of Support Units in Digital Transformation: How Institutional Entrepreneurs Build Capacity for Online Learning in Higher Education (Technology, Knowledge and Learning, (2023), 28, 4, (1745-1782), 10.1007/s10758-022-09620-y). Technology, Knowledge and Learning, 28(4), 1783–1785. https://doi.org/10.1007/s10758-022-09622-w

Liu, M., Chen, X., Yang, B., & Gao, Y. (2025). The Role of Social Presence in Impulsive Buying During Live Streaming E-Commerce: Exploring The Mechanisms of Customer Inspiration and Positive Emotion. BMC Psychology, 13(1), 1414. https://doi.org/10.1186/s40359-025-03743-4

Morsi, N., Sá, E., & Silva, J. (2025). Walking Away: Investigating the Adverse Impact of FOMO Appeals on FOMO-Prone Consumers. Business Horizons, 68(2), 197–212. https://doi.org/10.1016/j.bushor.2024.11.001

Muhaeminah, U., & Munawwaroh, I. (2025). The Role of Digital Marketing Management in Improving College Branding on Social Media. Indonesian Journal of Progressive Pedagogy, 1(2), 75–86. https://doi.org/10.61987/ijpp.v1i2.1258

Murphy, S., Hill, T., McDonagh, P., & Flaherty, A. (2023). Mundane Emotions: Losing Yourself in Boredom, Time and Technology. Marketing Theory, 23(2), 275–293. https://doi.org/10.1177/14705931221138617

Muslim, M. (2024). The Evolution of Financial Products and Services in the Digital Age. Advances in Economics & Financial Studies, 2(1), 33–43. https://doi.org/10.60079/aefs.v2i1.269

Mustikasari, A., Hurriyati, R., Dirgantari, P. D., Sultan, M. A., & Sugiana, N. S. S. (2025). Fear of Missing Out (FoMO) and Recommendation Algorithms: Analyzing their Impact on Repurchase Intentions in Online Marketplaces. International Journal of Advanced Computer Science & Applications, 16(4). https://doi.org/10.14569/IJACSA.2025.0160412

Nazmeen, K., & Vania, A. (2026). Understanding Post-Purchase Regret through Fear of Missing Out: An SOR Perspective on Impulse Buying Behavior. Jurnal Ecogen, 9(1), 144–158. https://doi.org/10.24036/ecogen.v9.i1.69

Park, C. M., Budiman, W. N. J. A., Gandhi, A., Giri Sucahyo, Y., Foster, C., & Heeks, R. (2026). Contextualizing Digital Platforms in The Informal Economy: Policy and Reality in Jakarta, Indonesia. Journal of Urban Affairs, 1–26. https://doi.org/10.1080/07352166.2026.2671762

Pramudita, A. B., & Rufaidah, P. (2026). The Effect of Hedonic Shopping Motivation and Fear of Missing Out (FOMO) on Impulsive Buying Behavior: A Study of Tiktok Shop Twin Date Sales. International Journal of Business Studies, 10(1), 60–73. https://doi.org/10.32924/ijbs.v10i1.415

Rahman, M. M., & Hossain, M. E. (2025). Digital dynamics in technology adoption: Exploring socio-economic development through technology and education. Technology in Society, 82, 102906. https://doi.org/10.1016/j.techsoc.2025.102906

Roux, A. T., Wannenburg, E., & Manetje, T. V. (2024). The Environment and Features of Digital Place‐Based Media at Minibus Taxi Ranks as Nontraditional Advertising Media. Advances in Human‐Computer Interaction, 2024(1), 3984159. https://doi.org/10.1155/2024/3984159

Rozi, F., Isroani, F., Sadiyah, H., Wahyani, W., Aisyah, E. N., & Zubaidi, A. (2026). Beyond Administrative Compliance: Implementing a Service Quality Management System (SQMS) in the e-Rapor Platform for Madrasah. 2026 IEEE 15th International Conference on Communication Systems and Network Technologies (CSNT), 1311–1316. https://doi.org/10.1109/CSNT69054.2026.11502108

Rozi, F., & Rijal, S. (2023). Management of Online-Based Learning Media Through The Google Classroom Application in Increasing Student Learning Interest. AL-FAHIM : Jurnal Manajemen Pendidikan Islam, 5(1), 188–206. https://doi.org/10.54396/alfahim.v5i1.564

Sivasothey, J. A., Yeo, S. F., & Tan, C. L. (2024). Assessing The Applicability and Reliability of The SOR Theory in The Healthcare Sector: A Comprehensive Review of Recent Research. PaperASIA, 40(1b), 1–12. https://doi.org/10.59953/paperasia.v40i1(b).55

Tang, X., Shao, F., & Zhang, Y. (2025). The Effect of Product Scarcity Appeals on Consumers’Impulse Buying Intentions. Current Psychology, 44(23), 17831–17845. https://doi.org/10.1007/s12144-025-08251-7