Alisya, H., Pebrianti, W. and Heriyadi 2026. Does Thrifting Undermine Local Brands? A Descriptive Study on Fashion Consumption Trends and Purchase Intentions . Journal of Educational Management Research . 5, 4 (Jul. 2026), 5101–5114. DOI:https://doi.org/10.61987/jemr.v5i4.2778.