ALKAFI, K.; SARMAIN, S.; ZOHRIAH, A.; MUIN, A.; AFIF, M. Theoretical and Empirical Analysis of Relational Marketing in Educational Institutions: A Literature Review. Journal of Educational Management Research , [S. l.], v. 4, n. 6, p. 2736–2750, 2025. DOI: 10.61987/jemr.v4i6.1452. Disponível em: https://serambi.org/index.php/jemr/article/view/1452. Acesso em: 27 apr. 2026.