GUNARIANTO; RACHMAWATI, I. K.; HANDOKO , Y. The Influence of Brand Ambassador, Tagline, and Outlet Location on Purchase Decisions: The Mediating Role of Brand Image. Journal of Educational Management Research , [S. l.], v. 5, n. 2, p. 1392–1408, 2026. DOI: 10.61987/jemr.v5i2.1851. Disponível em: https://serambi.org/index.php/jemr/article/view/1851. Acesso em: 3 jun. 2026.