RIANTIKA, N.; PEBRIANTI, W.; FITRIANA, A.; RAMADANIA; PURMONO, B. B. Examining the Effects of Live Streamer and Product Characteristics on Purchase Intention: The Mediating Role of Emotional Trust in Social Commerce . Journal of Educational Management Research , [S. l.], v. 5, n. 2, p. 1871–1878, 2026. DOI: 10.61987/jemr.v5i2.1958. Disponível em: https://serambi.org/index.php/jemr/article/view/1958. Acesso em: 7 jun. 2026.