WALFAUZI, D.; DWITA, vidyarini. Brand Equity as a Moderator in the Relationship between Social Media Marketing, e-WOM, and Purchase Intention: Implications for Educational Marketing Management. Journal of Educational Management Research , [S. l.], v. 5, n. 3, p. 2796–2810, 2026. DOI: 10.61987/jemr.v5i3.2011. Disponível em: https://serambi.org/index.php/jemr/article/view/2011. Acesso em: 18 jun. 2026.