NAJMI, B.; ROSNANI, T.; FITRIANA, A.; RAMADANIA; PEBRIANTI, W. Gamification and Purchase Intention on E-commerce Platforms: The Mediating Role of User Engagement and Moderating Role of Gender . Journal of Educational Management Research , [S. l.], v. 5, n. 3, p. 3643–3657, 2026. DOI: 10.61987/jemr.v5i3.2427. Disponível em: https://serambi.org/index.php/jemr/article/view/2427. Acesso em: 23 jul. 2026.