BAHRI, K. N.; JOHAN, A.; GAFFAR, V. The Role of Personal Branding in Shaping Consumer Purchasing Decisions: A Systematic Literature Review . Journal of Educational Management Research , [S. l.], v. 5, n. 4, p. 4624–4639, 2026. DOI: 10.61987/jemr.v5i4.2731. Disponível em: https://serambi.org/index.php/jemr/article/view/2731. Acesso em: 1 aug. 2026.