HIDAYANI, L.; WENDY; BINTORO BAGUS PURMONO; WENNY PEBRIANTI; HARRY SETIAWAN. From Negative eWOM to Brand Switching: The Role of Boycott Motivation and Variety Seeking . Journal of Educational Management Research , [S. l.], v. 5, n. 5, p. 5899–5917, 2026. DOI: 10.61987/jemr.v5i5.3103. Disponível em: https://serambi.org/index.php/jemr/article/view/3103. Acesso em: 16 sep. 2026.