SARI, D. N.; HERIYADI; MALINI, H.; PURMONO, B. B.; AHMADI. Marketing Ethics and Negative e-WOM as Predictors of Switching Intention: The Mediating Role of Customer Trust in a Black Campaign Context . Journal of Educational Management Research , [S. l.], v. 5, n. 5, p. 5969–5988, 2026. DOI: 10.61987/jemr.v5i5.3119. Disponível em: https://serambi.org/index.php/jemr/article/view/3119. Acesso em: 25 oct. 2026.