Hidayani, Lidya, Wendy, Bintoro Bagus Purmono, Wenny Pebrianti, and Harry Setiawan. 2026. “From Negative EWOM to Brand Switching: The Role of Boycott Motivation and Variety Seeking”. Journal of Educational Management Research 5 (5):5899-5917. https://doi.org/10.61987/jemr.v5i5.3103.