Alkafi, K., Sarmain, S., Zohriah, A., Muin, A. and Afif, M. (2025) “Theoretical and Empirical Analysis of Relational Marketing in Educational Institutions: A Literature Review”, Journal of Educational Management Research , 4(6), pp. 2736–2750. doi: 10.61987/jemr.v4i6.1452.