[1]
K. Hairunnisa, M. I. Hendri, Ahmadi, W. Pebrianti, and B. B. Purmono, “The Role of Attitude in the Influence of Social Pressure, Product Features, and Brand Image on Android Brand Switching Decisions Among Gen-Z College Students”, jemr, vol. 5, no. 4, pp. 3760–3776, Jun. 2026.