Hairunnisa, K., M. I. Hendri, Ahmadi, W. Pebrianti, and B. B. Purmono. “The Role of Attitude in the Influence of Social Pressure, Product Features, and Brand Image on Android Brand Switching Decisions Among Gen-Z College Students”. Journal of Educational Management Research, vol. 5, no. 4, June 2026, pp. 3760-76, doi:10.61987/jemr.v5i4.2449.