Piring, R., C. R. Ratulangi, L. Vianney, M. Buge, and Y. Logo. “Driving Customer Loyalty through the Service Marketing Mix (7P): The Mediating Role of Customer Satisfaction”. Journal of Educational Management Research, vol. 5, no. 5, Aug. 2026, pp. 5467-79, doi:10.61987/jemr.v5i5.2921.