Gunarianto, Rachmawati IK, Handoko Y. The Influence of Brand Ambassador, Tagline, and Outlet Location on Purchase Decisions: The Mediating Role of Brand Image. jemr [Internet]. 2026 Jan. 31 [cited 2026 Jun. 3];5(2):1392-408. Available from: https://serambi.org/index.php/jemr/article/view/1851