Najmi B, Rosnani T, Fitriana A, Ramadania, Pebrianti W. Gamification and Purchase Intention on E-commerce Platforms: The Mediating Role of User Engagement and Moderating Role of Gender . jemr [Internet]. 2026 Jun. 3 [cited 2026 Jul. 23];5(3):3643-57. Available from: https://serambi.org/index.php/jemr/article/view/2427