Journal of Educational Management Research
type: channel
description: Journal of Educational Management Research is an international peer-reviewed journal which publishes original and significant contributions to educational management, administration, and leadership, in its broadest sense, from all over the world. This includes primary research projects in schools and further vocational and higher education institutions. This journal encourages contributions that respond to important issues in management education. Contributions may be either conceptual or empirical and are welcomed from any topic area and country so long as they primarily focus on management or organization in education. Although our core areas of interest are organizational behaviour and management in education, we are also interested in leadership, public relation, human resource management, social issues in management, financial management, organizational development, critical management studies, etc. Authors are strongly encouraged to have their work reviewed and evaluated by their colleagues prior to submission for formal editorial review. Journal of Educational Management Research has been accredited Sinta 4 by the Minister of Research and Technology/Head of National Agency for Research and Innovation as an academic journal, No. 0173/C3/DT.05.00/2025 Journal of Educational Management Research is published by Al-Qalam Institute, Probolinggo, East Java, Indonesia with E-ISSN : 2963-8992 P-ISSN : 2962-9195
publisher: Al-Qalam Institue
language: en-US
publication name: Journal of Educational Management Research
issn: 2962-9195
items: The Effects of Work Efficiency, Progress Monitoring, and Digital Collaboration on Human Resource Performance in a Digital-Based Certification Institution
items: Optimizing the Management of Facilities and Infrastructure to Improve the Quality of Student Learning
items: Service Quality and Price Fairness as Determinants of Customer Loyalty: The Mediating Role of Customer Satisfaction in Service Management
items: Transforming School Behavior Management: Integrating Positive Discipline within Educational Leadership Frameworks
items: Flexible Yet Fragile: Work–Life Balance of Final-Year Students Engaged in Gig Work in Higher Education
items: The Influence of Monetary Incentives, Teacher Competence, and Principal Leadership Style on Teacher Performance
items: Work Culture and Bureaucratic Ethics in Public Administration: An Educational Management Perspective on Human Resource Development
items: Work–Study Conflict and Academic Burnout among Gig-Economy Students: Evidence from Online Motorcycle Taxi Drivers
items: Implementation of Project-Based Learning to Improve Students' Critical and Collaborative Thinking Skills in Database Subjects in the Independent Curriculum
items: Strategies of Ma'had Leaders in Enhancing Teacher Motivation and Performance in Integrated Tahfiz-Vocational Education
items: Utilization of the Metaverse World in Islamic Religious Education Learning for Ease of Islamic Mosaic Exploration
items: Managing Deep Learning Implementation in Elementary Schools: Its Influence on Students’ Learning Outcomes
items: Organizational Restructuring and Work Engagement Effects on Employee Performance: The Mediating Role of Job Satisfaction
items: Integrating Islamic Boarding School Ecosystems and Islamic Religious Education in Shaping the Religious Character of Generation Z: A Systematic Literature Review
items: The Effect of Star Jump Games on Children’s Gross Motor Skills: An Educational Management Perspective
items: Sixth-Grade Students’ Behavior Toward School Discipline: A Case Study from an Educational Management Perspective
items: The Work Engagement as a Mediator between Workload, Work Environment, and Generation Z Job Performance
items: Village Owned Enterprises as a Financial Support Mechanism for Educational Management and Village Development
items: Code Switching and Code Mixing in Workplace Communication: Implications for Educational Management and Professional Development
items: The Effect of User Perception and User Experience on Customer Loyalty in Digital Mobility Platforms: Implications for Management Education (A Study of Gojek Indonesia)
items: The Role of Work Motivation in the Relationship between Work Engagement and Job Satisfaction in Retail Workforce
items: The Influence of Brand Ambassador, Tagline, and Outlet Location on Purchase Decisions: The Mediating Role of Brand Image
items: Determinants of Continuance Intention Toward ChatGPT Premium Among Indonesian University Students: An Information Systems Success Model Perspective for Higher Education Management
items: Strengthening Teacher Performance through Professionalism, Discipline, and Organizational Climate: Evidence from Islamic Primary Education
items: The Influence of School Image, Service Quality, and Parental Trust on School Choice Decisions
items: The Impact of Digital Collaboration, Government Support, And Technology Access on Entrepreneurship Interest Among Generation Z in Sumbawa Regency
items: Strategy for Strengthening Madrasah Human Resource Governance in Facing the Challenges of Islamic Education Reform
items: The Influence of Information Center Management, Early Marriage Knowledge, and Reproductive Health Counseling on Stunting Prevention Understanding
items: Exploring Flow Experience in Mountain Climbers: Insights for Enhancing Educational Leadership
items: Teacher Competence and Attitudes as Determinants of National Plus Curriculum Implementation Effectiveness
items: Systemic Failures in Educational Management and the Normalisation of Child Exploitation among Vulnerable Learners
items: Educational Management Practices of Islamic Religious Education Teachers in Developing Students’ Character in Elementary Education
items: When Satisfaction Is Not Enough: The Mediating Role of Trust in Customer Loyalty within B2B Logistics Services
items: Choice Decision as a Mediating Variable between Location, Price, and Tenant Satisfaction in Boarding Houses: A Perspective of Educational Service Management
items: The Influence of Digital Marketing and Price Discounts on Steam Game Purchase Decisions
items: Digital Leadership of School Principals as a Key Driver of School Readiness in the Artificial Intelligence Era
items: The Role of School Principals Through Religious Programs in Motivating Students' Religiosity Levels
items: Credibility, Parasocial Interaction, and Informative Value: The Role of Trust in Stakeholders’ Decision Intention
items: Literature Study on Transformational Leadership Style and Quality of Education Based on Child-Friendly Schools (CFS)
items: Consumer Psychological Factors and Impulse Buying: The Moderating Role of Mindfulness among Generation Z QRIS Users
items: Service Innovation and Licensing Service Quality as Determinants of Business Operator Satisfaction
items: The Influence of Emotional Intelligence, Work Motivation, and Training on Teacher Performance
items: Factors Influencing Parents’ Decisions in Choosing Early Childhood and Primary Education Institutions
items: The Influence of Word of Mouth, School Facilities, and School Programs on Parents School Choice Decisions

The Effects of Work Efficiency, Progress Monitoring, and Digital Collaboration on Human Resource Performance in a Digital-Based Certification Institution
type: item
description: This study examines the effects of work efficiency, progress monitoring, and digital collaboration on employee performance within the context of digital transformation in a certification institution. The research aims to analyze both the partial and simultaneous influence of these three factors on employee performance during the transition to a digital-based work system. A quantitative approach was employed using a survey method involving 40 respondents selected through purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression, t-tests, F-tests, and the coefficient of determination. The findings reveal that, partially, work efficiency has a positive and significant effect on employee performance, while progress monitoring and digital collaboration do not show a significant individual effect. However, simultaneously, all three variables significantly influence employee performance, indicating a strong explanatory power of the regression model. These results suggest that the success of digital transformation in certification institutions is primarily supported by improved work efficiency and the integrated implementation of digital management practices. The study implies that education and training institutions undergoing digital transformation should prioritize efficiency-oriented digital strategies while strengthening the synergy between monitoring systems and digital collaboration to enhance overall employee performance.
creator: Hadi Prastyo
creator: Ike Kusdyah Rachmawati
creator: Yunus Handoko
rights: Copyright (c) 2026 Hadi Prastyo, Ike Kusdyah Rachmawati, Yunus Handoko https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-01
publication date: 2026-02-01
volume: 5
number: 2
starting page: 1083
ending page: 1105
doi: 10.61987/jemr.v5i2.1835

Optimizing the Management of Facilities and Infrastructure to Improve the Quality of Student Learning
type: item
description: Quality education is vital for advancing societal progress, and the management of educational facilities and infrastructure plays a key role in enhancing learning outcomes. This study investigates the management and optimization of facilities at SMK Ma’arif NU 02 Kemiri Purworejo, focusing on its impact on student learning quality. The research aims to examine the processes of planning, utilization, maintenance, and optimization of educational facilities in a vocational setting. A qualitative approach was used, with data collected through structured interviews, direct observations, and document analysis. The findings reveal that while the school has made progress in managing its facilities, issues such as uneven facility utilization, limited funding, and reactive maintenance persist. The optimization efforts, including priority-based facility allocation and resource rotation, align well with educational needs. However, challenges in needs-based planning and equitable facility distribution require improvement. This research contributes to the academic literature by emphasizing the strategic role of facility management in vocational education, offering practical insights for improving learning environments. Future studies could explore broader institutional contexts and incorporate quantitative methods to strengthen the findings.
creator: Prianto Anto
creator: Ita Nurmalasari
creator: Akhmad Shaiful Bakri
rights: Copyright (c) 2026 Prianto Anto, Ita Nurmalasari, Akhmad Shaiful Bakri https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-21
publication date: 2026-01-21
volume: 5
number: 2
starting page: 1106
ending page: 1117
doi: 10.61987/jemr.v5i2.1834

Service Quality and Price Fairness as Determinants of Customer Loyalty: The Mediating Role of Customer Satisfaction in Service Management
type: item
description: This study aims to examine the effects of service quality and price fairness on customer loyalty, with customer satisfaction as a mediating variable, within the context of service management. The study adopts a quantitative approach involving 100 repeat customers, selected using purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The results demonstrate that service quality and price fairness have positive and significant effects on customer satisfaction and customer loyalty. Customer satisfaction also shows a significant positive effect on customer loyalty and partially mediates the relationships between service quality, price fairness, and customer loyalty. These findings highlight that customer satisfaction plays a strategic role in translating service performance and pricing fairness into long-term loyalty. From a managerial and educational perspective, the study implies that organizations should strengthen service quality through continuous staff training, service-learning practices, and human capital development to enhance employees’ service competencies. Additionally, fair pricing strategies supported by transparent communication and customer-oriented education are essential in fostering trust and sustainable customer loyalty in competitive service industries.
creator: Lia Rahmawati
creator: Gunarso Wiwoho
rights: Copyright (c) 2026 Lia Rahmawati, Gunarso Wiwoho https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-21
publication date: 2026-01-21
volume: 5
number: 2
starting page: 1118
ending page: 1135
doi: 10.61987/jemr.v5i2.1843

Transforming School Behavior Management: Integrating Positive Discipline within Educational Leadership Frameworks
type: item
description: This study aims to examine the forms of student behavior management in schools and to explore how educational institutions transition from reactive disciplinary practices to positive, supportive approaches. Using a qualitative case study design, data were collected through interviews, classroom observations, and document analysis. The findings indicate five main strategies employed by teachers: stern reprimands, standing punishments, cleaning tasks, verbal appreciation, and praise. The first three represent traditional, reactive disciplinary methods that effectively manage immediate classroom disruptions but have limited impact on fostering long-term behavioral awareness. In contrast, verbal appreciation and praise reflect the initial implementation of positive reinforcement, promoting students’ confidence, responsiveness, and cooperation. The imbalance between punishment and reward practices highlights the lack of structured behavior management policies and the need for systematic educational management. The study concludes that schools are gradually shifting toward a more humanistic and proactive approach to behavior management. The implications emphasize the importance of clear written guidelines, teacher training to enhance competence in positive disciplinary strategies, and the development of a supportive school culture that integrates social-emotional learning and leadership principles to strengthen overall classroom management.
creator: Dian Evy Nofitasari
creator: Akmal Mundiri
rights: Copyright (c) 2026 Dian Evy Nofitasari, Akmal Mundiri https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-21
publication date: 2026-01-21
volume: 5
number: 2
starting page: 1136
ending page: 1152
doi: 10.61987/jemr.v5i2.1845

Flexible Yet Fragile: Work–Life Balance of Final-Year Students Engaged in Gig Work in Higher Education
type: item
description: The rapid expansion of the gig economy has reshaped student employment patterns, particularly among final-year university students who must navigate competing academic and work demands. This study aims to explore how final-year students engaged in gig work experience and negotiate work–life balance within the context of higher education. Employing a qualitative research design with a phenomenological approach, this study involved four final-year students participating in task-based or on-demand gig work. Data were collected through in-depth interviews and analyzed thematically to capture participants’ lived experiences. The findings indicate that work–life balance is perceived not as a stable or fixed state, but as a dynamic and situational process shaped by fluctuating academic workloads, job flexibility, and personal resource availability. Participants relied on psychosocial strategies such as time management, self-regulation, and social support to manage their dual roles. However, sustaining this balance often required significant personal sacrifices, including reduced rest and limited social engagement, which contributed to basic psychological need frustration and diminished well-being. These findings imply that higher education institutions need to reconsider student support systems by integrating flexible academic policies, psychosocial support services, and work-integrated learning frameworks to better accommodate the realities of student engagement in gig work.
creator: Nayla Azka Fadila
creator: Mimbar Oktaviana
rights: Copyright (c) 2026 Nayla Azka Fadila, Mimbar Oktaviana https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-21
publication date: 2026-01-21
volume: 5
number: 2
starting page: 1153
ending page: 1166
doi: 10.61987/jemr.v5i2.1840

The Influence of Monetary Incentives, Teacher Competence, and Principal Leadership Style on Teacher Performance
type: item
description: Teacher performance is a critical determinant of educational quality, particularly in private schools that emphasize institutional effectiveness and accountability. This study aims to examine the effect of monetary incentives, teacher competence, and principal leadership style on teacher performance. A quantitative approach was employed using a causal research design to test the hypothesized relationships among variables. The study involved 60 teachers selected through a saturated sampling technique. Data were collected using structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS version 4. The results indicate that monetary incentives have a positive but not significant effect on teacher performance, while teacher competence and principal leadership style have positive and significant effects on teacher performance. Furthermore, the three variables simultaneously exert a significant influence on teacher performance. These findings imply that improving teacher performance should prioritize the enhancement of teacher competence and effective leadership practices rather than relying solely on financial incentives, thereby providing important insights for educational management and policy development in private educational institutions
creator: Nova Rabi'ah Nurrochmah
creator: Ronald Suryaputra
creator: Asriana Kibtiyah
rights: Copyright (c) 2026 Nova Rabi’ah Nurrochmah, Ronald Suryaputra, Asriana Kibtiyah https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-22
publication date: 2026-01-22
volume: 5
number: 2
starting page: 1167
ending page: 1179
doi: 10.61987/jemr.v5i2.1847

Work Culture and Bureaucratic Ethics in Public Administration: An Educational Management Perspective on Human Resource Development
type: item
description: This study aims to examine work culture and bureaucratic ethics in public sector organizations from an educational management perspective. A qualitative approach was employed using a case study design to gain an in-depth understanding of ethical practices, organizational values, and professional behavior among civil servants. Data were collected through interviews, observations, and document analysis, and analyzed using thematic analysis. The findings indicate that work culture and bureaucratic ethics have been generally implemented effectively, reflected in employees’ awareness of moral values such as professionalism, integrity, responsibility, public courtesy, and neutrality. Nevertheless, several challenges persist, particularly the limited internal supervision and insufficient socialization of the bureaucratic code of ethics. As a result, the implementation of ethical work culture remains inconsistent across organizational units and has not been fully internalized as individual professional behavior, instead relying heavily on hierarchical supervision. The study implies that strengthening educational management practices—such as ethical leadership, continuous professional development, and organizational learning—is essential to internalize work culture and bureaucratic ethics sustainably. These findings contribute to discussions on human resource development and ethical governance in public administration.
creator: Andi Novita
creator: Lindanur Sipatu
creator: Rosida Adam
creator: Andi Indriani Ibrahim
creator: Wisra
rights: Copyright (c) 2026 Andi Novita, Lindanur Sipatu, Rosida Adam, Andi Indriani Ibrahim, Wisra https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-22
publication date: 2026-01-22
volume: 5
number: 2
starting page: 1180
ending page: 1205
doi: 10.61987/jemr.v5i2.1846

Work–Study Conflict and Academic Burnout among Gig-Economy Students: Evidence from Online Motorcycle Taxi Drivers
type: item
description: This study aims to investigate the relationship between work–study conflict and academic burnout among university students working as online motorcycle taxi drivers. The increasing participation of students in the gig economy presents new challenges in balancing academic responsibilities and work demands. Persistent role pressure arising from simultaneous academic and occupational obligations may lead to psychological strain and academic exhaustion. A quantitative correlational design was employed involving 117 working students selected through purposive sampling. Data were collected using a work–study conflict scale adapted from Markel and Frone and the Maslach Burnout Inventory–Student Survey (MBI-SS). Descriptive analysis indicated moderate levels of work–study conflict and academic burnout among respondents. Assumption testing confirmed data normality, allowing the use of parametric analysis. Pearson’s correlation analysis revealed a significant positive relationship between work–study conflict and academic burnout (r = 0.565; p < 0.001). This finding suggests that greater conflict between work and academic roles is associated with increased academic exhaustion, reduced learning engagement, and lower perceived academic competence. The results emphasise the importance of role management in supporting students’ academic well-being. This study provides empirical evidence from gig-economy student workers and recommends developing flexible academic policies and institutional support systems to reduce academic burnout.
creator: Yovhi Maulana Putra
creator: Onny Fransinata Anggara
rights: Copyright (c) 2026 Yovhi Maulana Putra, Onny Fransinata Anggara https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-22
publication date: 2026-01-22
volume: 5
number: 2
starting page: 1206
ending page: 1219
doi: 10.61987/jemr.v5i2.1844

Implementation of Project-Based Learning to Improve Students' Critical and Collaborative Thinking Skills in Database Subjects in the Independent Curriculum
type: item
description: This study investigates the effect of the Project-Based Learning (PjBL) model on students' critical thinking skills, with collaborative ability acting as an intervening variable, in the context of the Merdeka Curriculum for the Database subject in vocational education. This research was conducted at SMKN 6 Kupang involving 60 eleventh-grade students of the Software and Game Development (PPLG) program. A quantitative approach was employed using path analysis to examine both direct and indirect relationships among variables. The findings of Model 1 indicate that the PjBL model has a significant positive effect on students' collaborative ability (β = 0.390, p < 0.05), explaining 15.2% of the variance. Furthermore, Model 2 reveals that the PjBL model significantly influences students' critical thinking skills both directly and indirectly through collaborative ability. Collaborative ability was found to have a significant effect on critical thinking skills and partially mediates the relationship between PjBL and critical thinking. These results suggest that PjBL not only directly enhances students' critical thinking skills but also strengthens them indirectly by fostering effective collaboration during project implementation. Therefore, the integration of PjBL in vocational learning, particularly in Database subjects, is effective in supporting the development of critical thinking and collaborative competencies required in 21st-century learning and the Merdeka Curriculum framework.
creator: Nixson Jeheskial Meok
creator: Ichsan Fahmi
creator: Godlief Erwin S. Mige
creator: Katarina Sriayu Intan Narek
rights: Copyright (c) 2026 Nixson Jeheskial Meok, Ichsan Fahmi, Godlief Erwin S. Mige, Katarina Sriayu Intan Narek https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-23
publication date: 2026-01-23
volume: 5
number: 2
starting page: 1220
ending page: 1233
doi: 10.61987/jemr.v5i2.1739

Strategies of Ma'had Leaders in Enhancing Teacher Motivation and Performance in Integrated Tahfiz-Vocational Education
type: item
description: The integration of Tahfiz and Technical and Vocational Education and Training (TVET) curricula necessitates dual competencies for teachers, frequently precipitating excessive workloads and professional burnout, and potentially jeopardizing the objectives of the National Tahfiz Education Policy (DPTN) 2.0. This research aims to analyze the leadership strategies at Ma'had Tahfiz Vokasional Aman Bistari (MTVAB), Malaysia, in mitigating these challenges. Utilizing an exploratory single case study design, data were collected through methodological triangulation involving in-depth interviews, participant observation, and document review, and were subsequently analyzed using the Miles, Huberman, and Saldana model. The results reveal the implementation of a "Value-Based Hybrid Leadership" model that synergizes three key strategies: (1) Visionary-Spiritual Leadership by the founder who performs "Meaning Reframing" of workloads as "Educational Jihad"; (2) Structured Instructional Leadership by the Principal who standardizes mentoring methods to reduce teachers' "Extraneous Cognitive Load"; and (3) Strategic Partnerships as resource buffers. This study concludes that the synergy between transcendental motivation and structured operational support successfully transforms the "dual burden" into "dual competence," thereby enriching the Job Demands-Resources (JD-R) model within the Islamic education ecosystem.
creator: Ilham Nur Rachmadi
creator: Ida Faridah
rights: Copyright (c) 2026 Ilham Nur Rachmadi, Ida Faridah https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-23
publication date: 2026-01-23
volume: 5
number: 2
starting page: 1234
ending page: 1243
doi: 10.61987/jemr.v5i2.1859

Utilization of the Metaverse World in Islamic Religious Education Learning for Ease of Islamic Mosaic Exploration
type: item
description: This study aims to examine the potential of metaverse-based learning in facilitating the exploration of the Islamic mosaic and enhancing students’ understanding within Islamic Religious Education (Pendidikan Agama Islam, PAI). Employing a qualitative case study approach, the research involved purposively selected students participating in PAI courses. Data were collected through classroom observations, in-depth interviews, and document analysis, and were analyzed using coding, thematic analysis, and interpretative techniques. The findings reveal that the integration of the metaverse creates an interactive and immersive learning environment that supports students’ engagement with the diverse and complex dimensions of Islamic teachings. From an educational management perspective, effective instructional planning, learning organization, and the facilitative role of PAI teachers were found to be crucial in optimizing metaverse utilization. Furthermore, the metaverse encourages reflective learning and collaborative interaction, contributing to deeper religious understanding. The study implies that the strategic management of digital learning environments is essential to ensure that metaverse-based PAI learning remains pedagogically effective and value-oriented. These findings offer practical insights for educators and institutions in developing innovative and well-managed Islamic Religious Education models in the digital era.
creator: Muhammad Abdul Ilah
rights: Copyright (c) 2026 Muhammad Abdul Ilah https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-24
publication date: 2026-01-24
volume: 5
number: 2
starting page: 1244
ending page: 1256
doi: 10.61987/jemr.v5i2.1868

Managing Deep Learning Implementation in Elementary Schools: Its Influence on Students’ Learning Outcomes
type: item
description: This study aims to analyze the effect of deep learning implementation on elementary students’ learning outcomes from a learning management perspective. Deep learning is understood as a pedagogical approach that promotes meaningful learning through active student engagement, critical and reflective thinking, collaboration, and strengthened conceptual understanding, aligning with the demands of 21st-century education. The study employed a quantitative approach using a quasi-experimental one-group pretest–posttest design. The research participants were fifth-grade students who experienced a structured deep learning process before progressing to the next grade level. Data were collected using a standardized cognitive achievement test with adequate content validity and high reliability (Cronbach’s Alpha > 0.80). Statistical analyses included descriptive statistics, the Shapiro–Wilk normality test, and a paired sample t-test. The results revealed a significant improvement in students’ learning outcomes after the implementation of deep learning, as indicated by a statistically significant difference between pretest and posttest scores (p < 0.05). These findings imply that deep learning can serve as an effective instructional strategy that strengthens learning management practices, particularly in planning, implementing, and evaluating instruction to improve learning quality in elementary education.
creator: Desi Khoridatul
creator: Rahmayanti Chaidir
creator: Mardalena
rights: Copyright (c) 2026 Desi Khoridatul, Rahmayanti Chaidir, Mardalena https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-25
publication date: 2026-01-25
volume: 5
number: 2
starting page: 1257
ending page: 1269
doi: 10.61987/jemr.v5i2.1872

Organizational Restructuring and Work Engagement Effects on Employee Performance: The Mediating Role of Job Satisfaction
type: item
description: This study aims to analyze the effects of organizational restructuring and work engagement on employee performance, with job satisfaction as a mediating variable. This research uses a quantitative approach, employing descriptive and verificatory methods through a survey. The population consists of all employees in the Sales Division affected by organizational restructuring, and a saturated sampling technique was applied. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that organizational restructuring, work engagement, job satisfaction, and employee performance are generally in the very high category. Hypothesis testing reveals that organizational restructuring does not have a direct significant effect on employee performance. In contrast, work engagement has a positive and significant effect on employee performance. Furthermore, organizational restructuring and work engagement have a positive and significant effect on job satisfaction, and job satisfaction significantly influences employee performance. Mediation analysis confirms that job satisfaction mediates the relationship between organizational restructuring and employee performance, as well as between work engagement and employee performance. These findings indicate that improving employee performance requires not only structural changes but also efforts to enhance work engagement and job satisfaction to achieve sustainable performance outcomes.
creator: Eko Darmo
creator: Nurul Hermina
rights: Copyright (c) 2026 Eko Darmo, Nurul Hermina https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-23
publication date: 2026-01-23
volume: 5
number: 2
starting page: 1270
ending page: 1289
doi: 10.61987/jemr.v5i2.1857

Integrating Islamic Boarding School Ecosystems and Islamic Religious Education in Shaping the Religious Character of Generation Z: A Systematic Literature Review
type: item
description: The rapid development of Generation Z in the digital era poses significant challenges to the internalisation of religious values, thereby necessitating a holistic and adaptive model of Islamic education. This study aims to examine the role and contribution of the religious ecosystem of Islamic boarding schools (pesantren) and Islamic Religious Education (PAI) in shaping the religious character of Generation Z. Employing a Systematic Literature Review (SLR) approach, this study analyses 40 peer-reviewed articles published between 2017 and 2025 and retrieved from Google Scholar, Scopus, Web of Science, ERIC, and DOAJ. Data were analysed through a structured process of article selection, thematic categorisation, and comparative synthesis. The findings reveal that the religious ecosystem of Islamic boarding schools, when integrated with PAI, plays a strategic role in internalising values of faith, piety, and moral conduct through role modelling, religious habituation, and the cultivation of a sustainable religious culture. These findings highlight the capacity of pesantren to foster holistic religious character formation that addresses both spiritual and psychological dimensions of Generation Z. The study implies that Islamic boarding schools remain a relevant and effective model of religious character education capable of responding to the moral and psychological challenges faced by contemporary youth in the digital era.
creator: Hanafi
creator: Saimun
rights: Copyright (c) 2026 Hanafi, Saimun https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-27
publication date: 2026-01-27
volume: 5
number: 2
starting page: 1290
ending page: 1301
doi: 10.61987/jemr.v5i2.1876

The Effect of Star Jump Games on Children’s Gross Motor Skills: An Educational Management Perspective
type: item
description: This study aims to examine the effect of Star Jump games on children’s gross motor skills from an educational management perspective, particularly in managing physical activity learning in early childhood education. A quantitative approach with a quasi-experimental nonequivalent control group design was employed, involving 28 children divided into experimental and control groups. Data were collected through structured observation using a gross motor skill assessment instrument focusing on body balance and movement accuracy, and analyzed using the Wilcoxon Signed Rank Test and the Mann–Whitney U Test. The results revealed a significant improvement in gross motor skills among children in the experimental group after the implementation of Star Jump games compared to the control group. These findings indicate that well-planned and systematically managed movement-based learning activities effectively enhance children’s balance and movement precision. From an educational management perspective, the study underscores the importance of organizing, implementing, and evaluating engaging physical activity programs to support gross motor development. Therefore, Star Jump games can be considered an effective and enjoyable alternative for managing physical activity learning in early childhood education.
creator: Louisa Elvinarosa Erieka Putri
creator: Yes Matheos Lasarus Malaikosa
creator: Mallevi Agustin Ningrum
creator: Dhian Gowinda Luh Safitri
rights: Copyright (c) 2026 Louisa Elvinarosa Erieka Putri, Yes Matheos Lasarus Malaikosa, Mallevi Agustin Ningrum, Dhian Gowinda https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-27
publication date: 2026-01-27
volume: 5
number: 2
starting page: 1302
ending page: 1311
doi: 10.61987/jemr.v5i2.1740

Sixth-Grade Students’ Behavior Toward School Discipline: A Case Study from an Educational Management Perspective
type: item
description: This study aims to describe sixth-grade students’ behavior toward school discipline and to identify factors influencing disciplinary behavior from an educational management perspective. A qualitative approach with a case study design was employed. Data were collected through classroom observations, semi-structured interviews, and document analysis involving sixth-grade students, classroom teachers, and the school principal. The findings reveal that students’ disciplinary behavior can be classified into three levels: high, moderate, and low. While some students demonstrate consistent discipline, such as punctual attendance and compliance with school regulations, others exhibit indiscipline, including tardiness and neglect of cleanliness rules. Factors influencing disciplinary behavior include self-awareness, motivation, mindset, peer influence, family environment, and the effectiveness of school management practices, particularly leadership, rule enforcement, and school culture. The study implies that fostering student discipline cannot rely solely on punitive sanctions but requires systematic educational management strategies, including positive habituation, role modeling by teachers and school leaders, and collaborative partnerships between schools and parents. Strengthening managerial planning and supervision is essential to support sustainable disciplinary development in elementary education.
creator: Nur Agus Salim
creator: Annisa Qomariah
creator: Cindy Dyah Prihatiningsih
rights: Copyright (c) 2026 Nur Agus Salim, Annisa Qomariah, Cindy Dyah Prihatiningsih https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-28
publication date: 2026-01-28
volume: 5
number: 2
starting page: 1312
ending page: 1322
doi: 10.61987/jemr.v5i2.1881

The Work Engagement as a Mediator between Workload, Work Environment, and Generation Z Job Performance
type: item
description: This study aims to examine the mediating role of work engagement in the relationship between workload, work environment, and Generation Z employee performance. A quantitative approach was employed using purposive sampling, involving 100 Generation Z employees working in the service sector. Data were collected through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The analysis procedures included tests of construct validity and reliability, structural model evaluation, and mediation analysis using the bootstrapping method. The results indicate that workload and work environment have positive and significant effects on Generation Z employee performance. The work environment also shows a significant positive effect on work engagement, whereas the effect of workload on work engagement is moderate. Furthermore, work engagement partially mediates the relationship between work environment and employee performance but does not mediate the effect of workload on performance. The R² value of 0.649 demonstrates that the proposed model explains 64.9% of the variance in Generation Z employee performance. These findings highlight the importance of fostering a supportive work environment and managing workload effectively to enhance work engagement and performance among Generation Z employees.
creator: Akbar Fahrurrohman Fiqanda Cuseno Romi
creator: Mariana Puspa Dewi
rights: Copyright (c) 2026 Akbar Fahrurrohman Fiqanda Cuseno Romi, Mariana Puspa Dewi https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-28
publication date: 2026-01-28
volume: 5
number: 2
starting page: 1323
ending page: 1340
doi: 10.61987/jemr.v5i2.1882

Village Owned Enterprises as a Financial Support Mechanism for Educational Management and Village Development
type: item
description: This study aims to analyze the role of Village-Owned Enterprises (BUMDes) in enhancing Village Original Revenue (PADes) through the application of good governance principles, namely cooperativeness, emancipatory values, participation, transparency, and accountability. The research employed a qualitative descriptive approach to capture an in-depth understanding of governance practices and their implications for village economic performance. Data were collected through in-depth interviews, direct observation, and document analysis involving village government officials, BUMDes managers, and community members. The results indicate that BUMDes contributes significantly to increasing village revenue through the management of rental-based business units, such as equipment and service facilities, which are responsive to community needs. The implementation of cooperative principles is reflected in strong collaboration among stakeholders, while emancipatory practices ensure equal access and non-discriminatory services for all community members. Participatory governance is evident in community involvement throughout the planning, implementation, and evaluation processes. Transparency and accountability are demonstrated through open financial reporting and periodic performance accountability reports. Beyond financial contributions, BUMDes also generates broader socio-economic impacts, including community empowerment, employment opportunities, and the stimulation of local economic activities. These findings imply that strengthening governance-oriented management within Village-Owned Enterprises is crucial for ensuring sustainable village development and maximizing the contribution of local economic institutions to village financial independence.
creator: Sulhan S. Marzuki
creator: Siti Aminah Hamzah Karim
rights: Copyright (c) 2026 Sulhan S. Marzuki, Siti Aminah Hamzah Karim https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-28
publication date: 2026-01-28
volume: 5
number: 2
starting page: 1341
ending page: 1351
doi: 10.61987/jemr.v5i2.1874

Code Switching and Code Mixing in Workplace Communication: Implications for Educational Management and Professional Development
type: item
description: This study aims to describe the forms of code switching and code mixing that occur in workplace communication and to examine their implications from an educational management perspective. A descriptive qualitative approach was employed using observation, listening, audio recording, and documentation techniques. The data consisted of five selected speech events, which revealed two instances of code switching (internal and external) and three instances of code mixing in the form of words, phrases, and clauses. The dominant languages used were Indonesian, Sundanese, Javanese, and English. The findings indicate that code switching and code mixing are influenced by conversational context, speakers’ cultural backgrounds, habitual language use, the presence of a third participant, and the formality of workplace situations. Beyond their linguistic function, these phenomena reflect social interaction patterns, cultural identity, and communication effectiveness in multilingual professional settings. From an educational management perspective, the results highlight the importance of managing language use in workplace learning, communication training, and professional development programs to support effective collaboration and inclusive learning environments.
creator: Pramisdi Winanto Saputro
creator: Sonya Trikandi
creator: Diardana Prima Sintasari
creator: Ina
creator: Rifaatussalwa Hayati
creator: Aziz Fauzi
rights: Copyright (c) 2026 Pramisdi Winanto Saputro, Sonya Trikandi, Diardana Prima Sintasari, Ina, Rifaatussalwa Hayati, Aziz Fauzi https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-29
publication date: 2026-01-29
volume: 5
number: 2
starting page: 1352
ending page: 1364
doi: 10.61987/jemr.v5i2.1887

The Effect of User Perception and User Experience on Customer Loyalty in Digital Mobility Platforms: Implications for Management Education (A Study of Gojek Indonesia)
type: item
description: The rapid development of application-based ride-hailing services has intensified market competition and encouraged service providers to better understand the factors influencing customer satisfaction and loyalty. This study aims to examine the effects of perceived price fairness, e-service quality, and wayfinding on customer loyalty, with customer satisfaction serving as a mediating variable among users of the Gojek application in Indonesia. Using a quantitative approach, data were collected through an online survey of 218 respondents selected via purposive sampling, and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 3. The results indicate that perceived price fairness, e-service quality, and wayfinding have positive and significant effects on customer satisfaction, while e-service quality and customer satisfaction have positive and significant effects on customer loyalty. Furthermore, the indirect effect analysis confirms that customer satisfaction significantly mediates the relationships between perceived price fairness, e-service quality, and wayfinding and customer loyalty. These findings highlight that customer loyalty in digital ride-hailing services is more strongly shaped through customer satisfaction resulting from users’ comprehensive evaluations of price fairness, digital service quality, and application navigation, and provide important managerial and management education implications for understanding customer-oriented digital service management.
creator: Terensia Tobing
creator: Erna Listiana
creator: Giriati
creator: Barkah Barkah
creator: Ana Fitriana
rights: Copyright (c) 2026 Terensia Tobing, Erna Listiana, Giriati, Barkah, Ana Fitriana https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
volume: 5
number: 2
starting page: 1365
ending page: 1381
doi: 10.61987/jemr.v5i2.1888

The Role of Work Motivation in the Relationship between Work Engagement and Job Satisfaction in Retail Workforce
type: item
description: This study aims to examine the effect of work engagement on job satisfaction with work motivation as a mediating variable among retail employees. A quantitative approach with a correlational survey design was employed. Data were collected through self-report questionnaires using the Utrecht Work Engagement Scale (UWES-9), Job Satisfaction Survey (JSS), and Motivational at Work Scale (MAWS). The sample consisted of 81 retail employees selected through purposive sampling. Data analysis was conducted using regression analysis to test the direct relationships among variables. The results indicate that work engagement has a significant negative effect on job satisfaction. In addition, work motivation also shows a significant negative relationship with job satisfaction. These findings suggest that high levels of engagement and motivation do not necessarily lead to higher job satisfaction, particularly in work environments characterized by high operational demands and limited organizational support. From an educational management perspective, the results highlight the importance of managing human resources not only by encouraging engagement and motivation, but also by improving the quality of work experiences, organizational learning, and employee development systems. This study contributes to the literature on work psychology and educational management by emphasizing the contextual nature of employee well-being and providing practical implications for human resource management and workplace learning in service-oriented organizations.
creator: Aesa
creator: Olievia Prabandini Mulyana
rights: Copyright (c) 2026 Aesa, Olievia Prabandini Mulyana https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
volume: 5
number: 2
starting page: 1382
ending page: 1391
doi: 10.61987/jemr.v5i2.1886

The Influence of Brand Ambassador, Tagline, and Outlet Location on Purchase Decisions: The Mediating Role of Brand Image
type: item
description: This study examines the influence of brand ambassador, tagline, and outlet location on purchase decisions, with brand image as a mediating variable, using Malang Strudel as a tourism-based retail case. A quantitative explanatory design was employed using purposive sampling of consumers who had purchased Malang Strudel within the last six months and had prior exposure to brand promotions. Data were collected through structured questionnaires across six outlet clusters and analyzed using PLS-SEM (SmartPLS 4). The results indicate that brand ambassador (β = 0.611), tagline (β = 0.396), and outlet location (β = 0.336) significantly influence brand image. Brand image strongly affects purchase decisions (β = 0.472) and serves as a key mediating mechanism, with the strongest indirect effect observed in the brand ambassador pathway (β = 0.289). While brand ambassador and tagline retain significant direct effects on purchase decisions, outlet location exhibits only a marginal direct influence. These findings underscore the central role of brand image as a perceptual bridge that transforms communication cues into consumer behavior. The study extends brand equity theory by demonstrating that brand image functions as the primary conversion mechanism between symbolic branding cues and purchase decisions in tourism-based retail contexts.
creator: Gunarianto
creator: Ike Kusdyah Rachmawati
creator: Yunus Handoko
rights: Copyright (c) 2026 Gunarianto, Ike Kusdyah Rachmawati, Yunus Handoko https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
volume: 5
number: 2
starting page: 1392
ending page: 1408
doi: 10.61987/jemr.v5i2.1851

Determinants of Continuance Intention Toward ChatGPT Premium Among Indonesian University Students: An Information Systems Success Model Perspective for Higher Education Management
type: item
description: The rapid adoption of generative artificial intelligence (GenAI) tools such as ChatGPT has significantly transformed digital learning practices in higher education; however, empirical evidence on students’ continuance intention toward subscription-based GenAI services remains limited. This study aims to examine the determinants of university students’ continuance intention to use ChatGPT Premium by adopting the Information Systems Success Model (ISSM) within the context of digital learning management. An online survey was conducted with 200 Indonesian university students who had used ChatGPT Premium for at least six months, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that system quality, information quality, and service quality have positive and significant effects on perceived usefulness and price fairness, which subsequently enhance students’ continuance intention. Mediation analysis confirms that perceived usefulness and price fairness significantly mediate the relationships between the three quality dimensions and continuance intention. These findings extend the application of the ISSM by positioning price fairness as a critical evaluative component in subscription-based GenAI services and provide managerial implications for higher education institutions in optimizing digital learning strategies through improved system performance, information reliability, and value-oriented service management to support the sustainable use of GenAI in academic settings.
creator: Amaninda Jihan Nabila
creator: Wenny Pebrianti
creator: Giriati
creator: Heriyadi
creator: Harry Setiawan
rights: Copyright (c) 2026 Amaninda Jihan Nabila, Wenny Pebrianti, Giriati, Heriyadi, Harry Setiawan https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
volume: 5
number: 2
starting page: 1409
ending page: 1427
doi: 10.61987/jemr.v5i2.1892

Strengthening Teacher Performance through Professionalism, Discipline, and Organizational Climate: Evidence from Islamic Primary Education
type: item
description: This study aims to examine the effect of professionalism, work discipline, and organizational climate on teacher performance as a key component of educational service quality. Using a quantitative approach with an explanatory research design, the study involved a census of 34 teachers in an Islamic primary school, with data collected through Likert-scale questionnaires and analyzed using multiple linear regression with t-tests and F-tests at a 5% significance level. The findings indicate that professionalism and organizational climate have a positive and significant effect on teacher performance, while work discipline shows no significant partial effect. However, professionalism, discipline, and organizational climate simultaneously exert a significant influence on teacher performance. These results highlight the importance of strengthening teacher professionalism and creating a supportive organizational climate as strategic educational management efforts to improve teacher performance, while discipline enhancement should be aligned with workload management to ensure effective implementation
creator: Hanifah Yunita
creator: Tin Agustina Karnawati
creator: Teguh Widodo
rights: Copyright (c) 2026 Hanifah Yunita, Tin Agustina Karnawati, Teguh Widodo https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
volume: 5
number: 2
starting page: 1428
ending page: 1440
doi: 10.61987/jemr.v5i2.1894

The Influence of School Image, Service Quality, and Parental Trust on School Choice Decisions
type: item
description: The increasing competition among private educational institutions has heightened the need for effective educational management strategies to understand factors influencing parents’ school choice decisions. This study aims to analyze the influence of school image, educational service quality, and parental trust on parents’ decisions to choose Northern Green School Medan. The study is motivated by a noticeable decline in student enrollment in recent years, which reflects weakening parental preference amid intensified competition among private schools. Employing a quantitative research design, data were collected through a survey administered to parents of enrolled students and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that school image and educational service quality have a positive and significant effect on parents’ school choice decisions. Furthermore, parental trust emerges as the most dominant factor influencing parents’ decisions among the examined variables. The structural model demonstrates strong explanatory power, with an R² value of 0.843, indicating that 84.3% of the variance in parents’ school choice decisions is explained by the proposed model. These findings imply that private schools need to prioritize trust-based management practices, consistently improve the quality of educational services, and strengthen institutional image to enhance parental confidence and sustain student enrollment in a competitive educational environment.
creator: Wernando Wilys Aritonang
creator: Ronald Suryaputra
creator: Dany M. Handarini
rights: Copyright (c) 2026 Wernando Wilys Aritonang, Ronald Suryaputra, Dany M. Handarini https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-02
publication date: 2026-02-02
volume: 5
number: 2
starting page: 1441
ending page: 1454
doi: 10.61987/jemr.v5i2.1896

The Impact of Digital Collaboration, Government Support, And Technology Access on Entrepreneurship Interest Among Generation Z in Sumbawa Regency
type: item
description: This study aims to examine the impact of digital collaboration, government support, and technology access on entrepreneurial interest among Generation Z in Sumbawa Regency. A quantitative approach was adopted, employing surveys and Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis using SmartPLS 3.2.9. Primary data were collected from 100 Generation Z respondents (born 1997–2012) through an online Likert-scale questionnaire using purposive sampling. Measurement model evaluation confirmed convergent and discriminant validity, along with high instrument reliability. Structural model analysis revealed that technology access, digital collaboration, and government support significantly influenced entrepreneurial interest, with technology access being the most dominant predictor. These results highlight the importance of digital infrastructure in addressing geographical disparities, enhancing social influence via online networks, and reducing perceived risks through supportive policies. Practically, the findings provide guidance for stakeholders to modernize digital entrepreneurship programs, expand ICT infrastructure, and improve the dissemination of online policy initiatives. The study contributes theoretically by integrating the Theory of Planned Behavior with Social Cognitive Theory and the Technology Acceptance Model in a rural context. Limitations of the cross-sectional design suggest the need for longitudinal research to examine the dynamics of sustainable entrepreneurial behavior.
creator: Henriawan
creator: Rian Hardiansyah
rights: Copyright (c) 2026 Henriawan, Rian Hardiansyah https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-02
publication date: 2026-02-02
volume: 5
number: 2
starting page: 1455
ending page: 1470
doi: 10.61987/jemr.v5i2.1589

Strategy for Strengthening Madrasah Human Resource Governance in Facing the Challenges of Islamic Education Reform
type: item
description: This study aims to identify strategies for strengthening madrasah human resource governance by integrating the development of pedagogical and managerial competencies to respond to the demands of Islamic education reform in the digital era. The study used a qualitative approach with a case study design at MAN 2 Sarolangun, using in-depth interviews, participant observation, and document analysis as data collection techniques. The results of the study indicate that managerial problems, structural barriers, teacher competency mismatches, and limitations in professional development programs interact with each other, resulting in HR management remaining administrative, reactive, and not fully adaptive to Islamic education reform. The theoretical implications of this study emphasize the need for a holistic model of madrasah HR governance, combining managerial, pedagogical, and Islamic value aspects, while the practical implications highlight the importance of developing competency-based professional programs and monitoring teacher needs to improve the quality of learning and the consistency of policy implementation. This study provides guidance for madrasah principals and policy makers in strengthening HR systematically.
creator: Mawardi
creator: Khairil Mufid
creator: Darul Qotni
creator: Mona Novita
rights: Copyright (c) 2026 Mawardi, Khairil Mufid, Darul Qotni https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
volume: 5
number: 2
starting page: 1471
ending page: 1484
doi: 10.61987/jemr.v5i2.1860

The Influence of Information Center Management, Early Marriage Knowledge, and Reproductive Health Counseling on Stunting Prevention Understanding
type: item
description: This study aims to analyze the influence of Information Center Management, Early Marriage Knowledge, and Reproductive Health Counseling on adolescents’ understanding of stunting prevention. Limited utilization of youth information and counseling services, low awareness of early marriage risks, and suboptimal reproductive health counseling reduce adolescents’ preventive knowledge regarding stunting. A quantitative approach with an associative design was applied. The population consisted of high school students, with a sample selected using random sampling. Data were collected through structured questionnaires that had been tested for validity and reliability. Analyses included instrument testing, classical assumption tests, multiple linear regression, F-test for simultaneous effects, and t-test for partial effects. The results indicate that Information Center Management and Early Marriage Knowledge significantly affect adolescents’ understanding of stunting prevention, while Reproductive Health Counseling shows a positive but not statistically significant effect. These findings emphasize the importance of well-managed information services and comprehensive knowledge dissemination in enhancing adolescents’ awareness and preventive behaviors. The study provides practical insights for integrating educational management, reproductive health education, and early marriage awareness into programs aimed at strengthening stunting prevention among adolescents.
creator: Megawati
creator: Yunus Handoko
creator: Ike Kusdyah
rights: Copyright (c) 2026 Megawati, Yunus Handoko, Ike Kusdyah https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
volume: 5
number: 2
starting page: 1861
ending page: 1873
doi: 10.61987/jemr.v5i2.1900

Exploring Flow Experience in Mountain Climbers: Insights for Enhancing Educational Leadership
type: item
description: Flow experience in mountain climbing can be understood as an individual’s state of complete absorption when facing challenges that match their abilities. This study aims to explore the meaning of flow experience in mountain climbers from a phenomenological perspective and examine its implications for educational leadership. A qualitative phenomenological approach was employed, using in-depth interviews and member checking to ensure the validity of the data. The interview results were analyzed through Interpretative Phenomenological Analysis (IPA). The findings revealed five key themes of flow experience among mountain climbers: (1) engaging in meaningful experiences by enjoying nature and fostering personal and social connections, (2) achieving a state of immersion characterized by focus, safety, and self-control, (3) relying on preparation, skills, and decision-making to face climbing challenges and risks, (4) using mountain climbing as a process for self-development, reflection, and value formation, and (5) experiencing positive emotional, physical, and psychological effects. These insights suggest that the principles of flow, such as focus, intrinsic motivation, and adaptive decision-making, can be applied to educational leadership to enhance teacher engagement, decision-making under pressure, and personal development.
creator: Anis Nurul Farida
creator: Onny Fransinata Anggara
rights: Copyright (c) 2026 Anis Nurul Farida, Onny Fransinata Anggara https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
volume: 5
number: 2
starting page: 1874
ending page: 1889
doi: 10.61987/jemr.v5i2.1895

Teacher Competence and Attitudes as Determinants of National Plus Curriculum Implementation Effectiveness
type: item
description: This study aims to analyze the influence of pedagogical competence, professional competence, and teacher attitudes on the effectiveness of National Plus Curriculum implementation. A quantitative explanatory approach was employed, with data collected through a census survey involving teachers. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to examine both partial and simultaneous relationships among variables. The results show that pedagogical competence, professional competence, and teacher attitudes each have a positive and statistically significant effect on the effectiveness of curriculum implementation. Simultaneously, these variables demonstrate a strong combined influence on implementation effectiveness. Among the three factors, teacher attitude exhibits the largest effect size, indicating that motivation, commitment, and openness to curriculum change play a dominant role in supporting effective implementation. These findings imply that successful implementation of the National Plus Curriculum depends not only on teachers’ instructional skills and professional expertise but also on the development of positive attitudes toward curriculum change. Therefore, professional development programs should integrate competence enhancement with strategies aimed at strengthening teachers’ motivation and readiness for curricular innovation.
creator: Bunga Mega
creator: Ronald Suryaputra
creator: Dany Moenindyah Handarini
rights: Copyright (c) 2026 Bunga Mega, Ronald Suryaputra, Dany Moenindyah Handarini https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
volume: 5
number: 2
starting page: 1890
ending page: 1900
doi: 10.61987/jemr.v5i2.1901

Systemic Failures in Educational Management and the Normalisation of Child Exploitation among Vulnerable Learners
type: item
description: This study aims to analyse the exploitation of street children as a manifestation of dysfunctional educational management and weak coordination among educational organisations, rather than merely as a poverty-related social issue. Employing a qualitative phenomenological approach, data were collected through in-depth interviews, observations, and document analysis involving street children active around the Kriyan gas station area in Jepara. The data were analysed using an interactive model consisting of data reduction, data display, and conclusion verification. The findings reveal that child exploitation is sustained through normalised parental consent, institutional tolerance of child labour within schools, and community silence that morally legitimises these practices. Although children remain structurally enrolled in formal and non-formal education, they experience functional exclusion in the form of unequal learning time and persistent disruptions to the educational process. These conditions indicate a cycle of failure in educational management rooted in organisational complexity and weak ethical decision-making. This study contributes to educational management scholarship by introducing the concept of the educational complicity loop as an analytical framework, while offering practical implications for strengthening school leadership, improving cross-institutional coordination, and reinforcing ethical governance in education systems to better protect vulnerable learners.
creator: Farid Khoeroni
creator: Faricha Andriani
creator: Taufikin Taufikin
rights: Copyright (c) 2026 Farid Khoeroni, Faricha Andriani, Taufikin https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-04
publication date: 2026-02-04
volume: 5
number: 2
starting page: 1901
ending page: 1916
doi: 10.61987/jemr.v5i2.1898

Educational Management Practices of Islamic Religious Education Teachers in Developing Students’ Character in Elementary Education
type: item
description: Character education is a fundamental component of elementary education, requiring not only pedagogical efforts but also effective educational management practices. This study aims to analyse how Islamic Religious Education (IRE) teachers implement educational management practices in developing students’ character through role modelling, religious habituation, and humanistic interaction. Using a qualitative case study approach, the research involved IRE teachers, school principals, classroom teachers, and students as key informants. Data were collected through classroom observations, in-depth interviews, and documentation, and analysed using an interactive analysis model. The findings indicate that IRE teachers play a managerial role in character education by planning and modelling moral values such as honesty, responsibility, and respect; organising structured religious practices that foster discipline and order; and implementing humanistic interactions that reinforce moral development through empathetic communication and persuasive approaches. These practices collectively function as an integrated educational management process that supports character formation beyond formal instruction. The study implies that strengthening students’ character requires schools to recognise IRE teachers as key actors in educational management and to institutionalise role modelling, habituation, and relational practices as part of school-wide character governance.
creator: Habibullah
creator: Sugiono
rights: Copyright (c) 2026 Habibullah, Sugiono https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-04
publication date: 2026-02-04
volume: 5
number: 2
starting page: 1917
ending page: 1930
doi: 10.61987/jemr.v5i2.1916

When Satisfaction Is Not Enough: The Mediating Role of Trust in Customer Loyalty within B2B Logistics Services
type: item
description: This study aims to examine the limitations of satisfaction-based loyalty models by investigating the fundamental role of trust in shaping customer loyalty within B2B service markets. Specifically, it assesses whether service quality and price perception remain effective drivers of customer loyalty in long-term, high-value business relationships. A quantitative research design was employed, with data collected from 66 strategic B2B customers and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that trust is the only variable with a direct and significant effect on customer loyalty, while service quality and price perception do not exhibit significant direct influences. Although price perception significantly affects customer satisfaction, satisfaction does not mediate the relationships between service quality, price perception, trust, and customer loyalty. These findings indicate that customer satisfaction functions primarily as an evaluative outcome rather than a mechanism that converts service performance into sustained loyalty. This study contributes theoretically by repositioning trust as the central relational governance mechanism underlying B2B customer loyalty and reconceptualizing satisfaction as a non-mediating construct. Managerially, the findings suggest that firms serving strategic B2B customers should prioritize trust-building, relational governance, and long-term relationship stability over short-term service or pricing optimization.
creator: Robby Surakhman
creator: Ronald Suryaputra
creator: Widi Dewi Ruspitasari
rights: Copyright (c) 2026 Robby Surakhman, Ronald Suryaputra, Widi Dewi Ruspitasari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-04
publication date: 2026-02-04
volume: 5
number: 2
starting page: 1931
ending page: 1940
doi: 10.61987/jemr.v5i2.1884

Choice Decision as a Mediating Variable between Location, Price, and Tenant Satisfaction in Boarding Houses: A Perspective of Educational Service Management
type: item
description: This study aims to examine the effect of location and price on tenant satisfaction with choosing decision as a mediating variable in boarding houses located in Rungkut, Surabaya, from an educational service management perspective. Boarding houses in educational and industrial areas function as supporting services that influence students’ learning environments and overall well-being. This study adopts a quantitative approach by collecting survey data from 100 boarding house tenants, consisting of students and industrial workers. Data were gathered using a structured questionnaire measured on a five-point Likert scale and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results reveal that location and price have a positive and significant effect on choosing decision. Price and choosing decision significantly influence tenant satisfaction, while location does not have a direct significant effect on tenant satisfaction. Furthermore, choosing decision is confirmed to mediate the relationship between location and tenant satisfaction as well as between price and tenant satisfaction. These findings indicate that tenant satisfaction is largely shaped by how effectively tenants evaluate and decide on boarding house options rather than by physical location alone. From an educational service management perspective, this study highlights the importance of boarding houses as part of the educational support ecosystem. The findings imply that boarding house owners and managers should emphasize transparent pricing strategies, strategic location planning, and the provision of clear and reliable decision-support information to enhance tenant satisfaction and ensure sustainable service quality in educational environments.
creator: Arifa Mahabbah Rosadi
creator: Tin Agustina Karnawati
creator: Teguh Widodo
rights: Copyright (c) 2026 Arifa Mahabbah Rosadi, Tin Agustina Karnawati, Teguh Widodo https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-04
publication date: 2026-02-04
volume: 5
number: 2
starting page: 1941
ending page: 1959
doi: 10.61987/jemr.v5i2.1862

The Influence of Digital Marketing and Price Discounts on Steam Game Purchase Decisions
type: item
description: This study aims to examine the influence of digital marketing and price discount promotions on consumers’ purchase decisions of Steam games. A quantitative approach with an associative-causal research design was employed. Data were collected through an online questionnaire distributed to 100 active Steam users selected using purposive sampling. Multiple linear regression analysis was conducted using SPSS version 26 to test the proposed hypotheses. The results indicate that both digital marketing and price discount promotions have a positive and significant effect on purchase decisions, either partially or simultaneously. Among the two variables, price discount promotions demonstrate a stronger influence on consumers’ purchasing decisions compared to digital marketing strategies. These findings suggest that while digital marketing remains an important tool for increasing product awareness and engagement, discount-based promotions play a more decisive role in stimulating actual purchase behavior in digital game platforms. The study provides practical implications for digital game publishers and marketers to optimize promotional strategies by balancing persuasive digital marketing content with effective discount offerings to enhance purchasing outcomes.
creator: Marchellino william putra cahyono
creator: Mariana Puspa Dewi
rights: Copyright (c) 2026 Marchellino William Putra Cahyono, Mariana Puspa Dewi https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-04
publication date: 2026-02-04
volume: 5
number: 2
starting page: 1960
ending page: 1976
doi: 10.61987/jemr.v5i2.1918

Digital Leadership of School Principals as a Key Driver of School Readiness in the Artificial Intelligence Era
type: item
description: The rapid development of Artificial Intelligence (AI) has transformed educational systems and demands a high level of school readiness in terms of technology, organizational culture, and human resources. However, many schools remain inadequately prepared due to school leadership that has not fully adapted to digital transformation. This study aims to analyze how principals’ digital leadership influences school readiness in facing the AI era. Employing a qualitative approach, this research uses a systematic library research method by reviewing relevant scientific publications published between 2021 and 2026. The collected data were analyzed using thematic analysis to identify recurring patterns, key concepts, and dominant findings related to digital leadership and school readiness. The findings reveal that principals’ digital leadership plays a significant role in enhancing school readiness through three interconnected dimensions: the formulation of a strategic digital vision and effective management of digital infrastructure, the development of a supportive digital culture within the school environment, and the facilitation of continuous teacher professional development in response to AI-driven educational demands. These dimensions collectively contribute to the creation of an adaptive and sustainable school ecosystem. The study implies that principals must function as change agents who not only provide technological resources but also strategically strengthen institutional systems, organizational culture, and human resource capacities to ensure the effective and responsible implementation of AI in schools.
creator: Dismawati Dismawati
creator: Disa Sri Ilma
creator: Anton Anton
creator: Yulius Efendi
creator: Riska Meisyi Putri
creator: Elfa Eriyani
creator: Muhammad Ali Basroh
rights: Copyright (c) 2026 Dismawati, Disa Sri Ilma, Anton, Yulius Efendi, Riska Meisyi Putri, Elfa Eriyani, Muhammad Ali Basroh https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-05
publication date: 2026-02-05
volume: 5
number: 2
starting page: 1977
ending page: 1988
doi: 10.61987/jemr.v5i2.1919

The Role of School Principals Through Religious Programs in Motivating Students' Religiosity Levels
type: item
description: This study aims to examine the role of the principal in motivating students’ levels of religiosity through the implementation of religious programs. The research employs a qualitative approach using a case study design. Data were collected through interviews, observations, and documentation involving principals, religious education teachers, and students. The data were analyzed using data reduction, data display, and conclusion drawing techniques. The findings indicate that the principal plays an active role as a leader, motivator, and supervisor in organizing and overseeing various religious programs, including joint prayers, congregational prayers, Qur’an recitation (tadarus), infaq activities, religious extracurricular programs, and memorization of Asmaul Husna. These programs contribute positively to enhancing students’ religiosity, as reflected in their stronger commitment to religious values, increased participation in religious activities, and positive changes in attitudes and behavior. The study implies that effective leadership by school principals is crucial in strengthening students’ religious character through well-managed and consistently implemented religious programs. Such leadership can serve as a strategic model for character education in schools, particularly in fostering students’ moral and spiritual development.
creator: Wanda Puspita Sari
creator: Samsilayurni
creator: Nurlena
rights: Copyright (c) 2026 Wanda Puspita Sari, Samsilayurni, Nurlena https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-05
publication date: 2026-02-05
volume: 5
number: 2
starting page: 1989
ending page: 1999
doi: 10.61987/jemr.v5i2.1743

Credibility, Parasocial Interaction, and Informative Value: The Role of Trust in Stakeholders’ Decision Intention
type: item
description: The rapid growth of influencer marketing in Indonesia, particularly through social media platforms, has heightened the importance of influencer authenticity in shaping audience perceptions and decision-making. However, empirical studies examining the effectiveness of influencers who promote their own brands remain limited. This study aims to analyze the influence of credibility, parasocial interaction, and informative value on stakeholders’ decision intention, with trust serving as a mediating variable, within the context of educational brand management. Using a quantitative approach, data were collected through a questionnaire administered to 217 respondents and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The findings reveal that parasocial interaction has a positive and significant direct effect on decision intention, while credibility, parasocial interaction, and informative value significantly influence trust. In contrast, credibility and informative value do not show a significant direct effect on decision intention. Furthermore, trust is found to significantly mediate the relationships between credibility, parasocial interaction, and informative value and stakeholders’ decision intention. These results imply that effective educational brand management in the digital era should prioritize trust-building strategies by enhancing authentic communication, meaningful engagement, and the quality of information delivered to stakeholders in order to strengthen decision-making outcomes.
creator: Roro Ayu Rahmadhani
creator: Rizky Fauzan
creator: Erna Listiana
creator: Nur Afifah
creator: Ahmadi
rights: Copyright (c) 2026 Roro Ayu Rahmadhani, Rizky Fauzan, Erna Listiana, Nur Afifah, Ahmadi https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-06
publication date: 2026-02-06
volume: 5
number: 2
starting page: 2000
ending page: 2019
doi: 10.61987/jemr.v5i2.1922

Literature Study on Transformational Leadership Style and Quality of Education Based on Child-Friendly Schools (CFS)
type: item
description: This study aims to examine how transformational leadership of school principals contributes to improving educational quality within the framework of Child-Friendly Schools (CFS). A literature review method was employed by systematically analyzing relevant national and international scholarly sources that discuss transformational leadership and child-friendly education. The findings indicate that the application of the four core dimensions of transformational leadership—idealized influence, inspirational motivation, individualized consideration, and intellectual stimulation—supports the development of high-quality school policies aligned with the fundamental principles of child-friendly schools. These leadership practices encourage the creation of safe, inclusive, and supportive learning environments that respect and fulfill students’ rights. Furthermore, the implementation of child-friendly educational practices contributes to students’ character development and enhances the overall quality of schools. The study implies that transformational leadership is a strategic approach for school principals in fostering sustainable educational improvement through child-friendly school policies and practices. Strengthening leadership capacity in this area is therefore essential to ensure the successful implementation of child-friendly education.
creator: Randy Yuki Pratama
creator: Sowiyah
creator: Siti Rahma Sari
rights: Copyright (c) 2026 Randy Yuki Pratama, Sowiyah, Siti Rahma Sari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-07
publication date: 2026-02-07
volume: 5
number: 2
starting page: 2020
ending page: 2030
doi: 10.61987/jemr.v5i2.1926

Consumer Psychological Factors and Impulse Buying: The Moderating Role of Mindfulness among Generation Z QRIS Users
type: item
description: The rapid adoption of QRIS-based digital payment systems has transformed Generation Z’s consumption patterns, particularly by increasing their tendency toward impulse buying. This study aims to examine the effects of spendception, cashless effect, and hedonic motivation on impulse buying, as well as the moderating role of mindfulness. This quantitative study involved 250 Generation Z respondents in Indonesia who had engaged in impulse buying using QRIS within the past six months. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that spendception, cashless effect, and hedonic motivation have positive and significant effects on impulse buying. Mindfulness weakens the influence of the cashless effect arising from transaction convenience and hedonic motivation driven by emotional pleasure. Conversely, mindfulness strengthens the effect of spendception on impulse buying, as a reduced perception of monetary loss makes transactional awareness insufficient to restrain purchasing impulses. These findings suggest that psychological processes in digital transactions are heterogeneous, depending on consumers’ cognitive and affective dynamics, and offer practical implications for consumers in managing impulsive purchasing tendencies in the era of digital payments.
creator: Indah Riyani
creator: Wenny Pebrianti
creator: Nurul Komari
creator: Bintoro Bagus Purmono
creator: Harry Setiawan
rights: Copyright (c) 2026 Indah Riyani, Wenny Pebrianti, Nurul Komari, Bintoro Bagus Purmono, Harry Setiawan https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-09
publication date: 2026-02-09
volume: 5
number: 2
starting page: 2031
ending page: 2046
doi: 10.61987/jemr.v5i2.1924

Service Innovation and Licensing Service Quality as Determinants of Business Operator Satisfaction
type: item
description: This study examines the influence of service innovation and licensing service quality on business operator satisfaction at the Investment and One-Stop Integrated Services Office (DPMPTSP) of Probolinggo Regency. The research employs a quantitative approach with a sample of 95 business operators who received licensing services. Data were collected through Google Forms questionnaires and analyzed using multiple linear regression with SPSS 25. The findings reveal that licensing service innovation does not significantly affect business operator satisfaction, while licensing service quality—comprising tangibles, reliability, responsiveness, assurance, and empathy—has a positive and significant impact on satisfaction. When examined simultaneously, both service innovation and service quality significantly influence business operator satisfaction. This study confirms that improving public service quality, particularly in aspects of reliability, responsiveness, assurance, empathy, and tangible evidence, is the primary factor in creating satisfaction among business operators in Probolinggo Regency.
creator: Ernita
creator: Rosidi
creator: Umi Muawanah
rights: Copyright (c) 2026 Ernita, Rosidi, Umi Muawanah https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-09
publication date: 2026-02-09
volume: 5
number: 2
starting page: 2047
ending page: 2059
doi: 10.61987/jemr.v5i2.1741

The Influence of Emotional Intelligence, Work Motivation, and Training on Teacher Performance
type: item
description: The rapid transformation of the educational landscape requires teachers to continuously adapt emotionally, motivationally, and professionally in performing their roles. This study aims to examine the influence of emotional intelligence, work motivation, and training on teacher performance in an integrated Islamic primary school context. Employing an associative quantitative approach with a survey method, this study involved all 44 teachers as respondents using a total sampling technique. Data were collected through a five-point Likert-scale questionnaire and analyzed using multiple regression analysis. The results indicate that emotional intelligence and work motivation have positive but statistically insignificant effects on teacher performance, while training has a positive and significant influence on improving teacher performance. Simultaneously, emotional intelligence, work motivation, and training collectively contribute significantly to teacher performance. These findings imply that although emotional and motivational factors remain important psychological foundations for teachers, continuous and well-structured training plays a more decisive role in enhancing teacher performance. Therefore, educational institutions are encouraged to prioritize sustainable professional development programs while simultaneously fostering teachers’ emotional intelligence and work motivation to improve instructional effectiveness.
creator: Nurmaya Junilasari
rights: Copyright (c) 2026 Nurmaya Junilasari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-10
publication date: 2026-02-10
volume: 5
number: 2
starting page: 2060
ending page: 2074
doi: 10.61987/jemr.v5i2.1861

Factors Influencing Parents’ Decisions in Choosing Early Childhood and Primary Education Institutions
type: item
description: This study aims to analyze the influence of curriculum, facilities, location, and brand image on parents’ decisions to enroll their children at an integrated early childhood and primary education institution. Employing a quantitative approach with a survey design, data were collected from 55 parents of students in the 2025/2026 academic year selected from a population of 77 respondents. The data were obtained using a Likert-scale questionnaire and analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) to examine the relationships among variables. The results reveal that curriculum has a positive and significant effect on parents’ school choice decisions, indicating that curriculum relevance, quality, and future orientation play a crucial role in shaping parental preferences. In contrast, school facilities and location do not show a significant influence, suggesting that these factors are perceived as basic requirements rather than key differentiators in the school selection process. Furthermore, brand image has a positive and significant effect and emerges as the most dominant factor influencing parents’ decisions, as a strong school image fosters trust, reflects perceived educational quality, and enhances parental confidence. These findings imply that for newly established schools, the development of a strong and relevant curriculum supported by effective brand image management is essential to influence parents’ enrollment decisions, while facilities and location function primarily as supporting factors rather than main determinants.
creator: Melva Herlina Sarma Uli Manalu
creator: Ronald Suryaputra
creator: Dany M. Handarini
rights: Copyright (c) 2026 Melva Herlina Sarma Uli Manalu, Ronald Suryaputra, Dany M. Handarini https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-10
publication date: 2026-02-10
volume: 5
number: 2
starting page: 2075
ending page: 2087
doi: 10.61987/jemr.v5i2.1927

The Influence of Word of Mouth, School Facilities, and School Programs on Parents School Choice Decisions
type: item
description: facilities, and school programs on parents’ school choice decisions. The research employed a quantitative approach using a survey method. The population consisted of parents of students enrolled at a private junior high school, with a total of 47 respondents selected using a saturated sampling technique. Data were collected through structured questionnaires and analyzed using multiple linear regression with the assistance of SPSS version 26. The results indicate that word of mouth has a positive and significant effect on parents’ school choice decisions. In contrast, school facilities and school programs do not show a significant partial effect. However, the simultaneous test reveals that word of mouth, school facilities, and school programs collectively have a significant influence on parents’ decisions in choosing a school. These findings suggest that interpersonal communication and recommendations play a more decisive role than physical facilities or program offerings in parents’ school evaluations. This study contributes to the literature on educational service marketing by emphasizing the importance of word of mouth as a key determinant of parents’ school choice decisions and provides practical implications for school management in developing effective communication and promotional strategies.
creator: Dian Wahyuningtyas
creator: Ike Kusdyah Rachmawati
creator: Yunus Handoko
rights: Copyright (c) 2026 Dian Wahyuningtyas, Ike Kusdyah Rachmawati, Yunus Handoko https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-10
publication date: 2026-02-10
volume: 5
number: 2
starting page: 2088
ending page: 2097
doi: 10.61987/jemr.v5i2.1932