Dewi, Tusiana, Syamsuddinnor Syamsuddinnor, Alfiannor Alfiannor, and Syamilah Muslimah Awaluddin. 2026. “Decoding Consumer Choices: How Marketing Mix and Online Reviews Shape E-Commerce Purchasing Behavior”. Managere: Indonesian Journal of Educational Management 8 (3):357-68. https://doi.org/10.52627/managere.v8i3.2636.