Assets Journal: Journal of Economic and Business is published by Al-Qalam Institute, Probolinggo, East Java, Indonesia. Assets Journal is An electronic journal that focuses on scientific articles resulting from research or community service that examines problems and issues related to economics and business. This journal provides an academic platform for professionals and researchers to contribute to innovative work in the fields of economics and business follows: Economy and Management; 1) Development Economics 2) Islamic Economics 3) Accounting 4) Management Economics, and other fields. Business; 1) Marketing Economics 2) Digital Marketing and other business fields and aims to publish and disseminate writings in the economics and business sciences that can contribute to the development of science. 

p-ISSN: 3021-7326 and e-ISSN: 3021-7318

Vol. 4 No. 2 (2026): MSME Assistance in Product Branding and Digital Marketing Development to Strengthen Online Buying Behavior

Published: 2026-07-02

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Journal Title: Assets Journal: Journal of Economic and Business
Initial: Assets Journal
Frequency: Twice a year, in July and January
DOI Prefix: https://doi.org/10.61887/assets
ISSN: 3021-7318
Editor-in-Chief: Bradhiansyah Tri Surayanto
Managing Editor: Saifuddin
Publisher: Al-Qalam Institute

Assets Journal: Journal of Economic and Business is published by Al-Qalam Institute, Probolinggo, East Java, Indonesia. Assets Journal is An electronic journal that focuses on scientific articles resulting from research or community service that examines problems and issues related to economics and business. This journal provides an academic platform for professionals and researchers to contribute to innovative work in the fields of economics and business follows: Economy and Management; 1) Development Economics 2) Islamic Economics 3) Accounting 4) Management Economics, and other fields. Business; 1) Marketing Economics 2) Digital Marketing and other business fields and aims to publish and disseminate writings in the economics and business sciences that can contribute to the development of science.