Pemanfaatan Marketplace Shopee Untuk Menunjang Pemasaran Produk Madu Trigona di Desa Gisting Atas

Abstract

Community service By utilizing honey bee cultivation from
the Trigona sp. species, honey bees are used as an additional
business opportunity by utilizing the home page as a place
for honey bee cultivation, and there are not a few people who
deliberately use gardens as a place for cultivation. This is
done to improve the economy and welfare, especially for
honey bee farmers who are members of the "Kelompok
Usaha Perhutanan Sosial (KUPS)" as well as the community
and youth of residents around Gisting Atas Village, Gisting
District, and Tanggamus Regency. This service is analyzed
by the descriptive qualitative method, which is designed to
describe the entrepreneurial spirit. The method of
community service in the study includes observation and
question-and-answer interviews. The author delivers
material with coordination and communication, counseling
and training, as well as socialization of science and
technology training and the use of technology in making
brands so that the brand can be patented and marketed
widely by utilizing technological advances through the
marketplace and the public can find out how the process of
making a brand is, beginning with designing using the
Canva application and ending with marketing using the
Shopee application.