The Role of Social Media in Enhancing Digital Literacy Among Generation Z: A Social and Psychological Perspective
DOI:
https://doi.org/10.61987/jsse.v2i1.457Keywords:
Social Media, Digital Literacy, Generation ZAbstract
This research explores the role of social media and digital education programs in improving Generation Z's digital literacy, including critical thinking, information evaluation and social skills. The research method used a qualitative case study approach, with secondary school students in Probolinggo Regency as the unit of analysis. Data were collected through in-depth interviews, direct observation, and documentation, and analyzed using data reduction, presentation, and verification to produce in-depth and holistic findings. The results showed that students who actively use social media, such as TikTok, Instagram and YouTube, have a better ability to evaluate information than those who are less active. Interactive app-based digital education programs such as Kahoot and Google Classroom are proven to improve students' learning motivation and critical thinking skills. In addition, collaborative learning positively contributes to the development of social skills, such as communication and cooperation. The findings confirm the importance of integrating social media, learning technology and collaborative approaches to create a more relevant and adaptive learning environment in the digital era. This research provides theoretical and practical contributions in the development of effective technology-based education strategies for Generation Z. Support from teachers, parents and education stakeholders is needed to maximize the positive impact of technology. It also opens up further exploration of demographic factors, such as gender and age, and the long-term impact of social media on education.
References
Abdulai, A. F., Tiffere, A. H., Adam, F., & Kabanunye, M. M. (2021). COVID-19 Information-Related Digital Literacy among Online Health Consumers in a Low-Income Country. International Journal of Medical Informatics, 145, 104322. https://doi.org/10.1016/j.ijmedinf.2020.104322
Agárdi, I., & Alt, M. A. (2022). Do Digital Natives Use Mobile Payment Differently than Digital Immigrants? A Comparative Study between Generation X and Z. Electronic Commerce Research, 24(3), 1463–1490. https://doi.org/10.1007/s10660-022-09537-9
Ameen, N., Cheah, J. H., & Kumar, S. (2022). It's all Part of the Customer Journey: The Impact of Augmented Reality, Chatbots, and Social Media on the Body Image and Self-Esteem of Generation Z Female Consumers. Psychology and Marketing, 39(11), 2110–2129. https://doi.org/10.1002/mar.21715
Ang, W. H. D., Shorey, S., Lopez, V., Chew, H. S. J., & Lau, Y. (2022). Generation Z Undergraduate Students' Resilience during the COVID-19 Pandemic: A Qualitative Study. Current Psychology, 41(11), 8132–8146. https://doi.org/10.1007/s12144-021-01830-4
Audrin, C., & Audrin, B. (2022). Key Factors in Digital Literacy in Learning and Education: A Systematic Literature Review Using Text Mining. Education and Information Technologies, 27(6), 7395–7419. https://doi.org/10.1007/s10639-021-10832-5
Cervi, L. (2021). Tik Tok and Generation Z. Theater, Dance and Performance Training, 12(2), 198–204. https://doi.org/10.1080/19443927.2021.1915617
Chan, C. K. Y., & Lee, K. K. W. (2023). The AI Generation Gap: Are Gen Z Students More Interested in Adopting Generative AI such as ChatGPT in Teaching and Learning than their Gen X and Millennial Generation Teachers? Smart Learning Environments, 10(1), 60. https://doi.org/10.1186/s40561-023-00269-3
Cheung, M. L., Leung, W. K. S., & Chan, H. (2020). Driving Healthcare Wearable Technology Adoption for Generation Z Consumers in Hong Kong. Young Consumers, 22(1), 10–27. https://doi.org/10.1108/YC-04-2020-1123
Chukwuere, J. E. (2022). Social Media and COVID-19 Pandemic: A Systematic Literature Review. Journal of African Films and Diaspora Studies, 5(1), 5–31. https://doi.org/10.31920/2516-2713/2022/5n1a1
Djafarova, E., & Bowes, T. (2021). 'Instagram Made Me Buy It': Generation Z Impulse Purchases in the Fashion Industry. Journal of Retailing and Consumer Services, 59, 102345. https://doi.org/10.1016/j.jretconser.2020.102345
Djafarova, E., & Foots, S. (2022). Exploring Ethical Consumption of Generation Z: Theory of Planned Behavior. Young Consumers, 23(3), 413–431. https://doi.org/10.1108/YC-10-2021-1405
Dobre, C., Milovan, A. M., Duțu, C., Preda, G., & Agapie, A. (2021). The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 2532–2553. https://doi.org/10.3390/jtaer16070139
Dobrowolski, Z., Drozdowski, G., & Panait, M. (2022). Understanding the Impact of Generation Z on Risk Management-A Preliminary Views on Values, Competencies, and Ethics of the Generation Z in Public Administration. International Journal of Environmental Research and Public Health, 19(7), 3868. https://doi.org/10.3390/ijerph19073868
Farsi, D., Martinez-Menchaca, H. R., Ahmed, M., & Farsi, N. (2022). Social Media and Health Care (Part II): Narrative Review of Social Media Use by Patients. Journal of Medical Internet Research, 24(1), e30379. https://doi.org/10.2196/30379
Goldring, D., & Azab, C. (2021). New Rules of Social Media Shopping: Personality Differences of U.S. Gen Z versus Gen X Market Mavens. Journal of Consumer Behaviour, 20(4), 884–897. https://doi.org/10.1002/cb.1893
Gutiérrez-Ángel, N., Sánchez-García, J. N., & Brito-Costa, S. (2022). Digital Literacy in the University Setting: A Literature Review of Empirical Studies between 2010 and 2021. Frontiers in Psychology, 13, 896800. https://doi.org/10.3389/fpsyg.2022.896800
Hu, J., & Yu, R. (2021). The Effects of ICT-Based Social Media on Adolescents' Digital Reading Performance: A Longitudinal Study of PISA 2009, PISA 2012, PISA 2015 and PISA 2018. Computers and Education, 175, 104342. https://doi.org/10.1016/j.compedu.2021.104342
Kuleto, V., Milena, I. P., & Teodorescu, S. (2021). Extended Reality in Higher Education, A Responsible Innovation Approach for Generation Y and Generation Z. Sustainability (Switzerland), 13(21), 11814. https://doi.org/10.3390/su132111814
Ling, P. S., Chin, C. H., Yi, J., & Wong, W. P. M. (2024). Green Consumption Behavior among Generation Z College Students in China: The Moderating Role of Government Support. Young Consumers, 25(4), 507–527.
Liu, H., Liu, W., Yoganathan, V., & Osburg, V. S. (2021). COVID-19 Information Overload and Generation Z's Social Media Discontinuance Intention during the Pandemic Lockdown. Technological Forecasting and Social Change, 166, 120600. https://doi.org/10.1016/j.techfore.2021.120600
Liu, J., Wang, C., Zhang, T., & Qiao, H. (2023). Delineating the Effects of Social Media Marketing Activities on Generation Z Travel Behaviors. Journal of Travel Research, 62(5), 1140–1158. https://doi.org/10.1177/00472875221106394
Martzoukou, K., Kostagiolas, P., Lavranos, C., Lauterbach, T., & Fulton, C. (2022). A Study of University Law Students' Self-Perceived Digital Competences. Journal of Librarianship and Information Science, 54(4), 751–769. https://doi.org/10.1177/09610006211048004
Martzoukou, K., Luders, E. S., Mair, J., Kostagiolas, P., Johnson, N., Work, F., & Fulton, C. (2024). A Cross-Sectional Study of Discipline-Based Self-Perceived Digital Literacy Competencies of Nursing Students. Journal of Advanced Nursing, 80(2), 656–672. https://doi.org/10.1111/jan.15801
Meet, R. K., Kala, D., & Al-Adwan, A. S. (2022). Exploring Factors Affecting the Adoption of MOOC in Generation Z Using Extended UTAUT2 Model. Education and Information Technologies, 27(7), 10261–10283. https://doi.org/10.1007/s10639-022-11052-1
Milenkova, V., & Lendzhova, V. (2021). Digital Citizenship and Digital Literacy in the Conditions of Social Crisis. Computers, 10(4), 40. https://doi.org/10.3390/computers10040040
Panopoulos, A., Poulis, A., Theodoridis, P., & Kalampakas, A. (2023). Influencing Green Purchase Intention through Eco Labels and User-Generated Content. Sustainability (Switzerland), 15(1), 764. https://doi.org/10.3390/su15010764
Parmelee, J. H., Perkins, S. C., & Beasley, B. (2023). Personalization of Politicians on Instagram: What Generation Z Wants to See in Political Posts. Information Communication and Society, 26(9), 1773–1788. https://doi.org/10.1080/1369118X.2022.2027500
Parzonko, A. J., Balińska, A., & Sieczko, A. (2021). Pro-Environmental Behaviors of Generation Z in the Context of the Concept of Homo Socio-Oeconomicus. Energies, 14(6), 1597. https://doi.org/10.3390/en14061597
Pérez-Escoda, A., Pedrero-Esteban, L. M., Rubio-Romero, J., & Jiménez-Narros, C. (2021). Fake News Reaching Young People on Social Networks: Distrust Challenging Media Literacy. Publications, 9(2), 24. https://doi.org/10.3390/publications9020024
Rzemieniak, M., & Wawer, M. (2021). Employer Branding in the Context of the Company's Sustainable Development Strategy from the Perspective of Gender Diversity of Generation Z. Sustainability (Switzerland), 13(2), 1–25. https://doi.org/10.3390/su13020828
Sakdiyakorn, M., Golubovskaya, M., & Solnet, D. (2021). Understanding Generation Z through Collective Consciousness: Impacts for Hospitality Work and Employment. International Journal of Hospitality Management, 94, 102822. https://doi.org/10.1016/j.ijhm.2020.102822
Saripudin, D., Fauzi, W. I., & Nugraha, E. (2022). The Development of Interactive E-Book of Local History for Senior High School in Improving Local Wisdom and Digital Literacy. European Journal of Educational Research, 11(1), 17–31. https://doi.org/10.12973/eu-jer.11.1.17
Sconti, A. (2022). Digital vs. In-Person Financial Education: What Works Best for Generation Z? Journal of Economic Behavior and Organization, 194, 300–318. https://doi.org/10.1016/j.jebo.2021.12.001
Seldal, M. M. N., & Nyhus, E. K. (2022). Financial Vulnerability, Financial Literacy, and the Use of Digital Payment Technologies. Journal of Consumer Policy, 45(2), 281–306. https://doi.org/10.1007/s10603-022-09512-9
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Siti Maisuroh, Moh. Jamil, Umar Manshur

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.





