The Role of Digital Promotion in Increasing Participation in Islamic Boarding School Programs
DOI:
https://doi.org/10.61987/jsse.v2i2.662Keywords:
Holiday Homes, Promotional Media, Community InterestAbstract
The main focus of this study is to analyze the role of social media, especially Instagram and Facebook, in attracting the attention of parents and participants, as well as the program's effectiveness in creating an emotional attachment that encourages participants to continue their education to regular programs. The research method used is a qualitative approach with in-depth interview techniques involving the head of the pesantren and several program participants. The study results show that the optimal use of social media has increased the number of participants by up to 158 people compared to the previous year. In addition, the holiday cottage program has also proven to be effective in building participant satisfaction, which is reflected in more than 50 participants who expressed their satisfaction and desire to continue the program to a regular level. This program has also successfully introduced pesantren values in a more attractive and relevant way for the younger generation. The implications of these findings show that digital promotion strategies, which combine social media and participant testimonials, can increase the attractiveness of pesantren as a modern educational option but still based on religious values. The study also suggests the importance of integrating religious learning and developing social and leadership skills to respond to the demands of modern education.
References
Akour, M., & Alenezi, M. (2022). Higher Education Future in the Era of Digital Transformation. Education Sciences, 12(11), 784. https://doi.org/10.3390/educsci12110784
Aldboush, H. H. H., & Ferdous, M. (2023). Building Trust in Fintech: An Analysis of Ethical and Privacy Considerations in the Intersection of Big Data, AI, and Customer Trust. International Journal of Financial Studies, 11(3), 90. https://doi.org/10.3390/ijfs11030090
Alinsky, R., Silva, C., Adger, H., & McGinty, B. (2022). From Research to Legislation: A Qualitative Case Study of Massachusetts’ 2018 CARE Act Expanding Emergency Department Initiation of Medication for Opioid Use Disorder. Journal of Adolescent Health, 70(4), 53.
Altinyelken, H. K. (2021). Critical Thinking and Non-Formal Islamic Education: Perspectives from Young Muslims in the Netherlands. Contemporary Islam, 15(3), 267–285. https://doi.org/10.1007/s11562-021-00470-6
Anggadwita, G., Dana, L. P., Ramadani, V., & Ramadan, R. Y. (2021). Empowering Islamic Boarding Schools by Applying the Humane Entrepreneurship Approach: The Case of Indonesia. International Journal of Entrepreneurial Behaviour and Research, 27(6), 1580–1604. https://doi.org/10.1108/IJEBR-11-2020-0797
Bulman, G., & Fairlie, R. (2022). The Impact of Covid-19 on Community College Enrollment and Student Success: Evidence from California Administrative Data. Education Finance and Policy, 17(4), 745–764. https://doi.org/10.1162/edfp_a_00384
Bustos, E. O. (2021). Organizational Reputation in the Public Administration: A Systematic Literature Review. Public Administration Review, 81(4), 731–751. https://doi.org/10.1111/puar.13363
Durlak, J. A., Mahoney, J. L., & Boyle, A. E. (2022). What We Know, and What We Need to Find Out About Universal, School-Based Social and Emotional Learning Programs for Children and Adolescents: A Review of Meta-Analyses and Directions for Future Research. Psychological Bulletin, 148(11–12), 765–782. https://doi.org/10.1037/bul0000383
Farsi, D. (2021). Social Media and Health Care, Part I: Literature Review of Social Media Use by Health Care Providers. Journal of Medical Internet Research, 23(4), e23205. https://www.jmir.org/2021/4/e23205/
Gunnlaugsson, G., Baboudóttir, F. N., Baldé, A., Jandi, Z., Boiro, H., & Einarsdóttir, J. (2021). Public or Private School? Determinants for Enrolment of Adolescents in Bissau, Guinea-Bissau. International Journal of Educational Research, 109, 101851. https://doi.org/10.1016/j.ijer.2021.101851
Han, J., & Balabanis, G. (2024). Meta-Analysis of Social Media Influencer Impact: Key Antecedents and Theoretical Foundations. Psychology and Marketing, 41(2), 394–426. https://doi.org/10.1002/mar.21927
Hasanah, R. (2024). Increasing Persuasion: Islamic Boarding School Public Relations Through the Likelihood Elaboration Model. MANAGERE: Indonesian Journal of Educational Management, 6(1), 125–139.
Islam, M. S., & Stapa, M. B. (2021). Students’ Low Proficiency in Spoken English in Private Universities in Bangladesh: Reasons and Remedies. Language Testing in Asia, 11(1), 22. https://doi.org/10.1186/s40468-021-00139-0
Islamic, G., Supriyono, Ishaq, M., & Dayati, U. (2024). Character Education Through Philosophical Values in Traditional Islamic Boarding Schools. Kasetsart Journal of Social Sciences, 45(1), 31–42. https://doi.org/10.34044/j.kjss.2024.45.1.04
Judijanto, L., Wibowo, G. A., Karimuddin, K., Samsuddin, H., Patahuddin, A., & Anggraeni, A. F. (2024). Research Design: Pendekatan Kualitatif dan Kuantitatif. PT. Sonpedia Publishing Indonesia.
Júnior, J. R. de O., Limongi, R., Lim, W. M., Eastman, J. K., & Kumar, S. (2023). A Story to Sell: The Influence of Storytelling on Consumers’ Purchasing Behavior. Psychology and Marketing, 40(2), 239–261. https://doi.org/10.1002/mar.21758
Keysar, A., & Kress, J. S. (2021). Educational Choices for My Own Children: The Bar/Bat Mitzvah Class of 5755. Journal of Jewish Education, 87(2), 162–182. https://doi.org/10.1080/15244113.2021.1926376
Kuhfeld, M., Lewis, K., & Peltier, T. (2023). Reading Achievement Declines During the COVID-19 Pandemic: Evidence from 5 Million U.S. Students in Grades 3–8. Reading and Writing, 36(2), 245–261. https://doi.org/10.1007/s11145-022-10345-8
Li, F., Larimo, J., & Leonidou, L. C. (2023). Social Media in Marketing Research: Theoretical Bases, Methodological Aspects, and Thematic Focus. Psychology and Marketing, 40(1), 124–145. https://doi.org/10.1002/mar.21746
Lim, J. S., & Young, C. (2021). Effects of Issue Ownership, Perceived Fit, and Authenticity in Corporate Social Advocacy on Corporate Reputation. Public Relations Review, 47(4), 102071. https://doi.org/10.1016/j.pubrev.2021.102071
Malik, A. (2024). New Variants of Ultra-Conservative Islamic Schools in Indonesia: A Study on Islamic School Endeavor with Islamic Group Movement. Power and Education, 16(1), 14–28. https://doi.org/10.1177/17577438231163042
Mohd Yusoff, M. Z., Hamzah, A., Fajri, I., Za, T., & Yusuf, S. M. (2022). The Effect of Spiritual and Social Norms in Moral Judgement. International Journal of Adolescence and Youth, 27(1), 555–568. https://doi.org/10.1080/02673843.2022.2156799
Muhammad Rijal Fadli. (2021). Memahami Desain Metode Penelitian Kualitatif. Humanika: Kajian Ilmiah Mata Kuliah Umum, 21(1), 33–54.
Obermayer, N., Kővári, E., Leinonen, J., Bak, G., & Valeri, M. (2022). How Social Media Practices Shape Family Business Performance: The Wine Industry Case Study. European Management Journal, 40(3), 360–371. https://doi.org/10.1016/j.emj.2021.08.003
Pamungkas, B., Wahab, R., & Suwarjo, S. (2023). Teaching of the Quran and Hadiths Using Sign Language to Islamic Boarding School Students with Hearing Impairment. International Journal of Learning, Teaching and Educational Research, 22(5), 227–242. https://doi.org/10.26803/ijlter.22.5.11
Poltak, H., & Widjaja, R. R. (2024). Pendekatan Metode Studi Kasus dalam Riset Kualitatif. Local Engineering, 2(1), 31–34. https://doi.org/10.59810/lejlace.v2i1.89
Priya, A. (2021). Case Study Methodology of Qualitative Research: Key Attributes and Navigating the Conundrums in Its Application. Sociological Bulletin, 70(1), 94–110. https://doi.org/10.1177/0038022920970318
Prosek, E. A., & Gibson, D. M. (2021). Promoting Rigorous Research by Examining Lived Experiences: A Review of Four Qualitative Traditions. Journal of Counseling and Development, 99(2), 167–177. https://doi.org/10.1002/jcad.12364
Renjith, V., Yesodharan, R., Noronha, J., Ladd, E., & George, A. (2021). Qualitative Methods in Health Care Research. International Journal of Preventive Medicine, 12(1), 20. https://doi.org/10.4103/ijpvm.IJPVM_321_19
Robinson, B. (2022). Codeword for Getting Whiter: Parent Experiences and Motivations for Choosing Schools in a Gentrified Washington, D.C. Journal of School Choice, 16(4), 623–648. https://doi.org/10.1080/15582159.2022.2059736
Rodríguez-Ibánez, M., Casánez-Ventura, A., Castejón-Mateos, F., & Cuenca-Jiménez, P. M. (2023). A Review on Sentiment Analysis from Social Media Platforms. Expert Systems with Applications, 223, 119862. https://doi.org/10.1016/j.eswa.2023.119862
Salmona, M., & Kaczynski, D. (2024). Qualitative Data Analysis Strategies. In How to Conduct Qualitative Research in Finance, 80–96.
Sivakumar, A., Jayasingh, S., & Shaik, S. (2023). Social Media Influence on Students’ Knowledge Sharing and Learning: An Empirical Study. Education Sciences, 13(7), 745. https://doi.org/10.3390/educsci13070745
Spiteri, J. (2023). Environmental Learning Across Generations: Spontaneous Encounters and Interactions Between Young Children, Mothers and Teachers. Children’s Geographies, 21(5), 993–1009. https://doi.org/10.1080/14733285.2023.2170747
Subair, M., Syamsurijal, Rismawidiawati, Idham, Muslim, A., & Nur, M. (2024). Multilingualism, Technology, and Religious Moderation in Indonesian Islamic Boarding Schools. International Journal of Language Education, 8(3), 550–563. https://doi.org/10.26858/ijole.v8i3.66498
Sugiono. (2019). Metode Penelitihan Kuantitatif, Kualitatif dan R&D (Cetakan XXII). Alfa Beta.
Szymkowiak, A., Melović, B., Dabić, M., Jeganathan, K., & Kundi, G. S. (2021). Information Technology and Gen Z: The Role of Teachers, the Internet, and Technology in the Education of Young People. Technology in Society, 65, 101565. https://doi.org/10.1016/j.techsoc.2021.101565
Umar, Setyosari, P., Kamdi, W., & Sulton. (2021). Exploration of Moral Integrity Education and Superior Cadre Leadership at Madrasah Boarding School Indonesia. International Journal of Instruction, 14(4), 753–774. https://doi.org/10.29333/iji.2021.14443a
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Maskuri Abdul Rohman, Muhammad Sirodjuddin, Muhammad Ridlwan
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
