Managing Social Media Ethics in Islamic Boarding Schools: Challenges and Strategies for Crisis Response
DOI:
https://doi.org/10.52627/managere.v6i3.675Keywords:
Social Media, Islamic Boarding School Ethics, Digital Crisis, Image ManagementAbstract
This study aims to explore the management of ethical issues in dealing with social media crises by Islamic boarding schools, focusing on the strategies implemented to maintain the institution's image and public trust. The research approach used is qualitative with a case study design. It takes Nurul Jadid Islamic Boarding School as the research subject because of its active social media activities and experience in handling various digital crises. Data were collected through semi-structured interviews with social media managers and Islamic boarding school leaders, observations of Islamic boarding school social media activities, and analysis of digital documents in the form of uploads, comments, and responses to emerging issues. Data analysis techniques were carried out thematically by identifying relevant patterns from the collected data and triangulation to ensure the validity of the findings. The results of the study indicate that Islamic boarding schools face a dilemma in balancing social media trends with religious values, challenges in responding to diverse audiences ethically, and the lack of a structured crisis management strategy. These findings emphasize the importance of value-based social media crisis management to maintain the integrity of religious institutions in a dynamic digital era.
References
Agojo, K. N. M., Bravo, M. F. J., Reyes, J. A. C., Rodriguez, J. A. E., & Santillan, A. M. A. (2023). Activism Beyond the Streets: Examining Social Media Usage and Youth Activism in the Philippines. Asian Journal of Social Science, 51(3), 180-187. https://doi.org/10.1016/j.ajss.2023.04.006
Alodat, A. M., Al-Qora'n, L. F., & Abu Hamoud, M. (2023). Social Media Platforms and Political Participation: A Study of Jordanian Youth Engagement. Social Sciences, 12(7), 402. https://doi.org/10.3390/socsci12070402
Ausat, A. M. A. (2023). The Role of Social Media in Shaping Public Opinion and Its Influence on Economic Decisions. Technology and Society Perspectives (TACIT), 1(1), 35-44. https://doi.org/10.61100/tacit.v1i1.37
Bellaaj, M. (2023). Why and How Do Individual Entrepreneurs Use Digital Channels in an Emerging Market? Determinants of Use and Channel Coordination. International Journal of Emerging Markets, 18(9), 2735-2764. https://doi.org/10.1108/IJOEM-08-2020-0882
Bingaman, K. A. (2023). Religion in the Digital Age: An Irreversible Process. Religions, 14(1), 108. https://doi.org/10.3390/rel14010108
Bulathwela, S., Pérez-Ortiz, M., Holloway, C., Cukurova, M., & Shawe-Taylor, J. (2024). Artificial Intelligence Alone Will Not Democratise Education: On Educational Inequality, Techno-Solutionism, and Inclusive Tools. Sustainability, 16(2), 781. https://doi.org/10.3390/su16020781
Darwanto, A., Prahmana, R. C. I., Susanti, A., & Khalil, I. A. (2024). Transformation of Boarding School Management Models in Enhancing Student Accessibility and Educational Quality. Jurnal Pendidikan Agama Islam, 21(1), 145-164. https://doi.org/10.14421/jpai.v21i1.8632
Davies, A. R., Honeyman, M., & Gann, B. (2021). Addressing the Digital Inverse Care Law in the Time of COVID-19: Potential for Digital Technology to Exacerbate or Mitigate Health Inequalities. Journal of Medical Internet Research, 23(4), e21726. https://doi.org/10.2196/21726
Hasanah, I., Hefniy, H., & Zaini, A. W. (2023). Strengthening Brand Identity: Embracing Local Wisdom Through Character Education Management. Indonesian Journal of Education and Social Studies, 2(2), 83-94. https://doi.org/10.33650/ijess.v2i2.3435
Hasanah, R. (2024). Improving Quality Through the Lean Six Sigma Approach. 02(01), 1029-1037.
Hussain, T., & Wang, D. (2024). Social Media and the Spiritual Journey: The Place of Digital Technology in Enriching the Experience. Religions, 15(5), 616. https://doi.org/10.3390/rel15050616
Keles, S., Munthe, E., & Ruud, E. (2024). A Systematic Review of Interventions Promoting Social Inclusion of Immigrant and Ethnic Minority Preschool Children. International Journal of Inclusive Education, 28(6), 924-939. https://doi.org/10.1080/13603116.2021.1979670
Kühle, L., & Larsen, T. L. (2021). 'Forced' Online Religion: Religious Minority and Majority Communities' Media Usage During the COVID-19 Lockdown. Religions, 12(7), 496. https://doi.org/10.3390/rel12070496
Kumar, S., Sahoo, S., Lim, W. M., & Dana, L.-P. (2022). Religion as a Social Shaping Force in Entrepreneurship and Business: Insights from a Technology-Empowered Systematic Literature Review. Technological Forecasting and Social Change, 175, 121393. https://doi.org/10.1016/j.techfore.2021.121393
Laor, T. (2024). Do Micro-Celebrities Preserve Social Roles? Differences Between Secular and Religious Female Instagram Lifestyle Influencers. Technology in Society, 78, 102642. https://doi.org/10.1016/j.techsoc.2024.102642
Lee-Geiller, S., & Lee, T. (2022). How Does Digital Governance Contribute to Effective Crisis Management? A Case Study of Korea's Response to COVID-19. Public Performance & Management Review, 45(4), 860-893. https://doi.org/10.1080/15309576.2022.2054434
Lee, S. M., & Trimi, S. (2021). Convergence Innovation in the Digital Age and the COVID-19 Pandemic Crisis. Journal of Business Research, 123, 14-22. https://doi.org/10.1016/j.jbusres.2020.09.041
Massey, P. M., Murray, R. M., Kostizak, K., Lo, W. J., & Yudell, M. (2024). Exploring the Ethics of Using Fictional Stories for Health Education on Social Media to Share Information and Emotions About the HPV Vaccine: A Cross-Sectional Study with Interdisciplinary Health Experts. Vaccine. https://doi.org/10.1016/j.vaccine.2024.126575
Missier, C. A. (2025). A Qualitative Study of Digital Religious Influence: Perspectives from Christian, Hindu, and Muslim Gen Y and Gen Z in Mumbai, India. Religions, 16(1), 73. https://doi.org/10.3390/rel16010073
Mónika, A. (2021). Trends in Online Religious Processes During the Coronavirus Pandemic in Hungary—Digital Media Use and Generational Differences. Religions, 12(10), 808. https://doi.org/10.3390/rel12100808
Muhaimin, H., Herachwati, N., Hadi, C., Wihara, D. S., & Wardhana, A. K. (2023). Entrepreneurship Leadership: Fostering an Entrepreneurial Spirit in Students During Pandemic COVID-19 (Case Study in Tebuireng Boarding School East Java). Journal of Namibian Studies: History Politics Culture, 33, 5597-5610.
Nurhamdani, A. K., Charis, J. C., & Gabriella, F. (2024). Exploring the Openness of Participatory Space: Case Studies from Contemporary Indonesia. Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS), 4(2), 444-449. https://doi.org/10.47233/jkomdis.v4i2.1694
Oloba, B. L., & Blankenship, A. M. (2024). Gender Dynamics in Online Religious Leadership in Nigeria: Investigating How Digital Platforms Shape Communication, Authority, and Influence. Religions, 16(1), 5. https://doi.org/10.3390/rel16010005
Quach, S., Thaichon, P., Martin, K. D., Weaven, S., & Palmatier, R. W. (2022). Digital Technologies: Tensions in Privacy and Data. Journal of the Academy of Marketing Science, 50(6), 1299-1323. https://doi.org/10.1007/s11747-022-00845-y
Riazi, A. M., Ghanbar, H., & Rezvani, R. (2023). Qualitative Data Coding and Analysis: A Systematic Review of the Papers Published in the Journal of Second Language Writing. Iranian Journal of Language Teaching Research, 11(1), 25-47. https://doi.org/10.30466/ijltr.2023.121271
Riebe, T., Kaufhold, M.-A., & Reuter, C. (2021). The Impact of Organizational Structure and Technology Use on Collaborative Practices in Computer Emergency Response Teams: An Empirical Study. Proceedings of the ACM on Human-Computer Interaction, 5(CSCW2), 1-30. https://doi.org/10.1145/3479865
Roqib, M. (2021). Increasing Social Class Through Islamic Boarding Schools in Indonesia. Journal of Social Studies Education Research, 12(2), 305-329.
Saini, M. (2024). Islamic Boarding Schools in the Digital Era: Between Tradition and Transformation. Tasamuh: Journal of Islamic Studies, 16(2), 342-356. https://doi.org/10.47945/tasamuh.v16i2.1600
Scharp, K. M. (2021). Thematic Co-Occurrence Analysis: Advancing a Theory and Qualitative Method to Illuminate Ambivalent Experiences. Journal of Communication, 71(4), 545-571. https://doi.org/10.1093/joc/jqab015
Suhner, J. (2024). From Shared RE to a Shared Digital RE Strategy: Navigating the Post-Digital Transformation of RE Organizations—Results of a Swiss Participatory Research Project. Religions, 15(8), 1000. https://doi.org/10.3390/rel15081000
Tahir, M., & Elbarqi, N. S. (2023). State, Secularism, and the Management of Islamic Proselytizing Movement in Türkiye: The Case of Hayrât Vakfi Organization. Qudus International Journal of Islamic Studies, 11(1), 177-206. https://doi.org/10.21043/qijis.v11i1.18357
Zaid, B., Fedtke, J., Shin, D. D., El Kadoussi, A., & Ibahrine, M. (2022). Digital Islam and Muslim Millennials: How Social Media Influencers Reimagine Religious Authority and Islamic Practices. Religions, 13(4), 335. https://doi.org/10.3390/rel13040335
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Ahmad Nadif Sanafiri, Muhyidin, Rizkiyah Hasanah
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
